ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. What’s at stake?

Brand 173

Brand Branding Storytelling Video 173

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Here are some common objective-setting pitfalls: We sometimes see that growing organizations or small businesses compare themselves to category leaders and end up setting unrealistic goals.

Brand 370

Brand Branding Media Measurement 370

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

JULY 9, 2020

He mentioned the efforts of the Vietnamese-American community in Orange County and Southern California, which represents a large portion of small-business owners in the Golden State. My hope is that as storytellers we can use our collective voices to speak up and stand up for what is right.

Community 143

Community Communications Transportation Employee 143

Landis PR

DECEMBER 20, 2021

So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Related articles: 4 helpful tips to make social media work for your business – Agility PR.

Social Media 52

Social Media Brand Branding Customer Service 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Yet, truth be told, content marketing is nothing new. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Maximize Social Business. Small Business Branding. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs. Search Engine Journal. Seth’s Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ReimaginePR

OCTOBER 10, 2016

And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. Storytelling Techniques: Formatting Your Brand Video. SEO Benefits. Additional Resources.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Contently - Strategy

APRIL 19, 2021

By focusing on personal finance advice or small business tips, finserv companies can cover basics and build trust in a relatable way. At Contently, I think you know how much we value storytelling by now. Highlight company culture for recruiting. You want your audience to know your brand as clearly as possible.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. by Frank Strong. Or at least it could have been.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number. Scripps School of Journalism at Ohio University.

Conference 40

Conference Small Business Storytelling Journalism 40

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. If you enjoyed this post, you might also like: Storytelling is the Essence of Brand Development; Off Script No.

Marketing 79

Marketing Data Wireless Industry 79

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Waxing UnLyrical

MAY 27, 2015

The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. She spent years advising small businesses and mentoring youth in her community. Image: Paul Swansen via Flickr, CC 2.0. Connect with her on Twitter.

Leadership 40

Leadership Twitter Small Business Storytelling 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. A: Our biggest challenge is that we’re really a small business trying to do big things.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise.

Publicity 255

Publicity Storytelling Automotive Software 255

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part.

Conference 66

Conference Measurement Tourism Twitter 66

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? What the BLEEP is a Company Narrative?

Company 72

Company Storytelling Small Business eBook 72

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. The authors deserve respect.

Writing 84

Writing Google Meeting Airlines 84

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. But I think, and I'm absolutely sure as I say now way, guys, public relations business will be the leading factor of the new business.

B2B 52

B2B Communications Media Newspapers 52

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Mindful Marketing

NOVEMBER 14, 2016

She provided brand examples of good storytelling and positioning, and even dissected how Donald Trump was a challenger brand in the election, and why it worked for him. Helpful for small business and challenger brands, she received a lot of kudos for her practical, actionable tips.

Brand 50

Brand Branding Conference Small Business 50