Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Use social media listening to see who your audience listens to, topics they talk about and communities they’re a part of – then use those answers to build out your list.

Pitching 120

Pitching Community Travel Social Media 120

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. His Thoughts on Pitches. ? ? ? ? ? ? ? ? ? ? ? ?. [00:06:59] Must-have elements of a good pitch are why it matters outside of like your company or to the wider world?

Pitching 84

Pitching Government Writing Report 84

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 152

Media Relations Media Print Software 152

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. Managing a social media community is cool.

Media Relations 50

Media Relations Measurement Report Media 50

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 86

Publicity Survey Enterprise Pitching 86

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications?

Reputation 177

Reputation Measurement Exercises Pitching 177

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 90

Agency Energy Crisis Management Industry 90

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations.

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Communicating to two worlds. Pressure on measurement.

Communications 124

Communications Crisis Internal International 124

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. The most frequently asked question is what should I write about? Thanks you to everyone who has contributed to the project.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? What are the biggest pitching mistakes brands make? That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. The progression of #measurePR this year has been fascinating.

Pitching 60

Pitching Measurement Writing Twitter 60

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. She holds a B.A. rebekahiliff .

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 90

Publicity Media Advertising Advertising 90

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. There are multiple ways to do this; either via dedicated audience insight tools, or via direct surveying through your email database or social media communities.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you.

Analytics 68

Analytics Report Technology Pitching 68

PRSay

NOVEMBER 19, 2016

Working with the media, writing and pitching articles, promoting businesses, conducting research and planning — these were all things that I truly enjoyed. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.

Energy 60

Energy Employee Mobile Technology 60

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40