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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? If so, how? Keep it ethical.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. How much flexibility do local teams have?

Local 133
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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that.

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

These are the four technologies the EU wants to protect, especially from China — Euronews Electric vehicles: yet another battleground between China and the West — Verdict Spies will be called in to keep Britain safe from hostile Chinese AI — The Telegraph You’ll notice our coverage focuses a lot on competition with China.

Local 36
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Denver Startup Week sneak peek: data-driven storytelling in the 21st century

Barokas

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.