Bianchi Biz Blog

AUGUST 21, 2023

After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. You can follow Mary on LinkedIn and Twitter.

Meeting 72

Meeting Automotive Engineering Journalism 72

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Automotive Media Transportation 81

OnePitch

SEPTEMBER 27, 2022

Click below to follow Mia Sato on Twitter and LinkedIn. During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 82

Pitching Writing Interviews Policies 82

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Jesse Ventura’s Communications Office. You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." Paul Pioneer Press , the weekly.

Interviews 48

Interviews Radio Journalism Newspapers 48

OnePitch

OCTOBER 4, 2022

Click below to follow Toby Bochan on Twitter and LinkedIn. During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more. Her Inbox & Pitches. [00:02:37]

Pitching 80

Pitching Education YouTube Report 80

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 68

Media Relations Media Insurance Insurance 68

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn.

Blogging 78

Blogging Agency Community Local 78

Bianchi Biz Blog

NOVEMBER 14, 2022

What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Y ou can follow Bob on social media on Twitter & LinkedIn. And somewhere back in time, I was an elected school board member.

Automotive 81

Automotive Engineering System Media 81

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Your first contact doesn’t have to be a pitch.

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Strategy Pitching Twitter Community 105

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. I like LinkedIn as an easy research tool for both recruitment and new business. A citrus farmer to be specific.

Interviews 28

Interviews B2B Blogging Real Estate 28

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Larry: Always seek to help others. SCHEDULE A DEMO.

Facebook 69

Facebook Software Agency Community 69

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. The 5 Ps of perfect LinkedIn posts If you’re in b2b PR then listen up.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine.

Marketing 68

Marketing Ethics Interviews Meeting 68

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Meet James S. That’s a heavy load.

Internal 70

Internal International Interviews Trends 70

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Twitter and the community that took me under its wing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.” David Carr.

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. He is currently working as an in intern for Minor League Baseball Communications. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr. Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Start your own business and pitch for work. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Tom Pick | Webbiquity LLC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 19, 2017

Any startup, entrepreneur, or community player in the Atlanta startup ecosystem can add their blog – or individual post or announcement – for free. 2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? You blog, we promote.

Marketing 65

Marketing Local Pitching Blogging 65

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? How can you measure success of the long-form posts?

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Corporate Leadership Brand Branding 100

NewsWhip

MAY 26, 2020

When we pitch a client or industry, we make sure we know the space they work in so that they trust that they’re getting a true strategic partner if they hire us. BL: Leveraging my investigation chops on LinkedIn, I discovered that you moonlight as a Soccer Coach and Girl Scout Cookie mom. ——-.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Are you open to cold calls/pitches? With LinkedIn, though, it’s not merely about numbers. If not, why not?

Banking 40

Banking Ethics LinkedIn Financial 40