Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

OCTOBER 19, 2021

He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and moderator for the long-running “ Washington Week ” news series. “I

Journalism 171

Journalism Newspapers Policies Google 171

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. To build and enhance organisational reputation.

Publicity 167

Publicity Ethics Training Education 167

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Most businesses rely not only on their brand equity, but market reputation and repeat clients. The thinking solidly supports the fact that dated brands don’t compete.

SEO 120

SEO Creativity Mobile Journalism 120

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr.

Internal 40

Internal International Communications Measurement 40

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Other times, it can communicate quiet complicity and a tacit nod to the status quo.” Those using the scorecard are finding some common themes: [It’s important to] think internally first.

Company 189

Company Employee Internal International 189

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. What was the review process like?

Study 111

Study Journalism Interviews Conference 111

Stephen Waddington

MAY 4, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. Black Lives Matter is an international movement which began within the African American community.

Privacy 72

Privacy Web Facebook Film 72

Wadds Inc.

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. To build and enhance organisational reputation.

Publicity 72

Publicity Ethics Training Education 72

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. What are the keys to maintaining a positive brand reputation? What role does social media play in protecting a brand’s reputation?

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s not part of reputation management for the business but for you. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

Media Relations 68

Media Relations Media Insurance Insurance 68

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016.

Communications 60

Communications Insurance Insurance Privacy 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. It involves a mix of reputation-building and personality-driven outreach for the people behind the brand. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. My workday extends far beyond a 9-5. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. I am proud to see these communities come together so well.

Social Media 56

Social Media Conference Travel Internal 56

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Journalism faces enough challenges as it is – all you want is an engaging story for their audience. Here are some tips for how to make that happen: Get to the point.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Karen Freberg

MAY 28, 2021

Going to academic conferences, serving on national committees, and publishing in academic journals. In my letters from external reviewers – these were mentioned, but also the work I have done with my books, community building in #SMprofs, teaching, and the industry. Do the service that matters.

Education 52

Education Conference Community Leadership 52

PR Conversations

JULY 30, 2014

Consent for the use of the Bernays name was given by Anne Bernays , daughter of the controversial character who is a successful novelist and writing instructor at the Nieman Foundation for Journalism at Harvard. Anne Bernays visits Edward Bernays First College of Communication Management in Croatia. And we definitely succeeded in this.

Communications 104

Communications Education Study Fashion 104

PR Conversations

JULY 17, 2014

It is a long-running and successful campaign that still resonates in our New Zealand community. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. Where would you most like to practise PR? flexibility.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 46

Publicity Storytelling Study Journalism 46

Sword and the Script

JULY 24, 2018

You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 40

Publicity Storytelling Study Journalism 40

Communications Conversations

JUNE 8, 2017

3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. Every company has lent a different experience for sure.

Banking 113

Banking Sports Financial Corporate 113

PR Conversations

JUNE 20, 2015

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. PR Mediums – brings you thinking related to all kinds of media, from social media trends to questions about modern journalism, book reviews and links to useful online multimedia.

Case Study 40

Case Study Study Ethics Social Media 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40

Flatiron Communications

JANUARY 11, 2015

In its piece “Behind the Scenes at SONY as Hacking Crisis Unfolded,” the Wall Street Journal sympathetically quoted SONY Entertainment chief executive Michael Lynton: “It took me 24 or 36 hours to fully understand this was not something we were going to be able to recover from in the next week or two.”

Film 28

Film Government Crisis Management Crisis 28

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Does reputation top profit? You can’t buy milk or eggs with a pound of reputation. Internal comms a top priority.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 107

Brand Branding Reputation Corporate 107

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. What impact do you think your work has had on the global reputation of Johns Hopkins? As the No.

Publicity 158

Publicity Social Media Report Fashion 158