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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

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How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. Empower your team to support the community.

5 ways internal content can boost your brand

PR Daily

In the race to continually spit out content that consumers are interested in, brand managers can—and often do—make use of effective internal communication efforts to enhance external content marketing and PR campaigns. Chuck Gose, vice president of communications for digital signage company Stratacache, shared in a LinkedIn post that 29 percent of employees think internal surveys are pointless, and 27 percent of managers don’t even review the results.

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

PR Daily

It was created internally, she says. LinkedIn to stop tracking iOS users. LinkedIn’s move comes ahead of Apple’s changes to its IDFA data policies, which will require apps to ask consumers’ permission to track them on apps and websites.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Steps for superb LinkedIn pages.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

The International: Taking Social Media Overseas

Waxing UnLyrical

As you might imagine, this is a highly attractive option for international students. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Not only am I trying to reach an international audience, but a very specific niche one. I mean, I wasn’t sure where international attorneys were online, if they were even active, what platforms they might be using, or what country-specific channels might be most active.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. — Marriott International (@MarriottIntl) July 20, 2020.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR You can connect with him on LinkedIn.

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process. Be sure to also visit our LinkedIn Group to share your ideas.

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7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). The same report shows that LinkedIn generates 65 percent of its revenue through job recruitments activities, reinforcing the belief that LinkedIn is primarily for job seekers. ( Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).

PR career rule No. 1: Thou shalt not do internal communications

PR Daily

Having worked on both sides, I've never understood the wall between internal and external communicators. He said he wasn't interested in internal communications because he wouldn't know how to measure it. What could possibly equal that in internal? I didn't think dialogue along those lines would have made him more likely to dabble in employee communications or give internal more respect. Internal communicators do make a significant difference.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. Even something as simple as geographic location plays an essential role in the importance and relevance of sending press releases to certain areas, especially when considering the Hispanic community.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

I first met Dan Laufer, who is an Associate Professor of Marketing at Victoria University in Wellington, New Zealand via LinkedIn. I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Not engaged on social media, drop everything and talk with your community.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. The growing wealth gap among citizens is a major public policy concern for the United States.

Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Are you home with kids and running out of things to do?

Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communicators, as the eyes and ears of internal and external audiences, can play a major role in sharing data and opinions that will help avoid missteps.

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Photo: Provided by ADQ Community.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn To, For, and Of Women on International Women’s Day. Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?!

3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago.

A New Take on Free Speech, Part 2

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Are Confederate statues anti-American?

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

Sayonara, business cards: LinkedIn offers QR codes and translations

PR Daily

New LinkedIn features make it even easier to instantly connect with those you meet—no matter what language they speak. Alex Xiong, senior product manager at LinkedIn, wrote in the company blog : Whether you’re at an industry conference, networking happy hour, sales meeting, or social gathering, we know how tough it can be to remember names and exchange contact info so you can stay in touch afterwards. PR and marketing pros: Have you found your LinkedIn QR code yet?

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

Healthcare and the Environment

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

Healthcare and the Wealth Gap

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. The growing wealth gap among citizens is a major public policy concern for the United States.

7 ways to take a stand, engage talent and communicate internally

PR Daily

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. Consider the organizations you partner with on a community level, McGillan says, and the issues that senior executives are taking a stand on.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology has constantly altered how we communicate since the beginning of civilization.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda.

Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.