Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Practically useful, interesting, or surprising information.

B2B 92

B2B Community Facebook How To 92

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 152

Media Relations Media Print Software 152

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Lots of case studies and lots of stories of success and failure.

Community 40

Community Travel Pinterest Mobile 40

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 119

Survey B2B Marketing Interviews 119

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Short pitches, that are focused and understand the topics that I write about. What kind of pitches will quickly catch your attention? Do your homework.

Pitching 120

Pitching How To Sports Web 120

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further.

Employee 189

Employee Skype Meeting Nonprofit 189

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free.

Content Marketing 149

Content Marketing Privacy Government Web 149

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Finally, most communications professionals rely on social listening to gauge public response. Comprehensive View of Discussion.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 75

Marketing eBook Case Study Measurement 75

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, NOTE: Originally published on October 15, 2008. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2.

Community 40

Community Viral Web Creativity 40

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Communicating to two worlds. Visual communications.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 94

Measurement Communications Survey B2B 94

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. That way, you’ll always have updated contact information even if your PR contacts change in the future. Don’t do it.

Company 101

Company Survey Pitching Report 101

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online. Make it good!

SEO 125

SEO Google Hotels Strategy 125

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. This means not relying on social media or any one channel. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. Here’s this month’s summary of the news from the vendor community this month. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. JOTW Communications Survey.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

NOVEMBER 12, 2016

Secondary information from analysts and sales ought to be just one form input into the buyer persona. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Exercises 82

Exercises Small Business Resources Writing 82

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. As a startup, it has raised $21.4

Case Study 118

Case Study Software Data Web 118

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. At the time of this writing, there are no reviews of Cision Impact on the review site G2.

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. So this week, the roundup features seven posts from around the web that focus on blogging. Why: Are you using the right tools to turn all your writing into profit? Why: The medium through which we communicate is constantly evolving.

Blogging 76

Blogging SEO Community Resources 76

Stephen Waddington

MAY 2, 2018

She’s generous in publishing her ideas and as a result has built a community around her that supports her work through conversation and sharing. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. It’s clear, concise and highly informative.

Blogging 61

Blogging Agency Meeting Web 61

Communications Conversations

FEBRUARY 22, 2017

Part of some PR folks’ jobs these days involves helping execs share information on LinkedIn. This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. Specifically, I’m talking about these five areas: #1: Ability to review a person’s (i.e.,

LinkedIn 60

LinkedIn Web Analytics Employee 60

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

JUNE 24, 2013

In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Writing Effective Alt Text For SEO. Why: With Google working harder to rid the web of link spam, many SEO techniques have become obsolete. How To Move Your Blog Post Up In Search Results.

SEO 78

SEO Engineering Software Google 78

Waxing UnLyrical

FEBRUARY 17, 2015

So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post.

Reputation 40

Reputation Web Corporate Community 40