Deirdre Breakenridge

MARCH 23, 2016

Think about it in the context of where the industry is today. Visuals (photos, infographics, etc.). Measurement. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. “Focus on building a community among the #influencers. .

Conference 120

Conference Internal International Data 120

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 157

Publicity Social Media Report Fashion 157

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Contribute to relevant industry news sites. Measurement. Believe me, there is a lot to learn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Contribute to relevant industry news sites. Measurement. Believe me, there is a lot to learn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Contribute to relevant industry news sites. Measurement. Believe me, there is a lot to learn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. and measure the effectiveness of your collective marketing efforts.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 77

Creativity Study Survey Advertising 77

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. Be aware of what’s being said in your industry, across all channels, at all times, so that you can identify opportunities to adapt your content strategy.

Media 60

Media Leadership Enterprise Data 60

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Click To Tweet. Additional Findings from the JOTW Survey.

Survey 72

Survey Trends Communications Storytelling 72

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Each year we measure our success on whether YESS achieves its fundraising goal. This remarkable organization serves as a safe haven for the city’s most vulnerable youth. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. And they’ll be using the right metrics to measure their success.

Radio 40

Radio Mobile Media Sports 40

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

JANUARY 16, 2015

To celebrate, we’re having an extra-special Twitter chat in February with the woman who helped me kick things off all those years ago… yes, the queen of measurement herself, Ms. I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Katie Paine. Have you grabbed it yet?

Web 40

Web Leadership eBook Infographics 40

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Infographics 40

Infographics Television Conference Writing 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. Learn the language they use, the turns of phrase, the slang, or the industry jargon. Content marketing has three main pros.

Publicity 70

Publicity Small Business Advertising Advertising 70

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. Create a weekly Twitter chat targeting social media community managers and content marketers. I’m immersed in the marketing community online and find it ironic that Twitter doesn’t market to marketers. Join social media conversations and communities.

Education 100

Education Social Media Twitter Content Marketing 100

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. You should follow influencers in your industry along with customers or fans. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

MARCH 22, 2019

It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Incorporate visual elements. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Stephen Waddington

DECEMBER 5, 2018

A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 85

Pitching Survey System Technology 85