Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Start Here. Outline Your eBook.

eBook 219

eBook How To Writing Community 219

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. What exactly is that?

Report 108

Report Publicity Marketing Pitching 108

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%. Reciprocal marketing in a nutshell. Instead of going after the most famous marketers out there, try to look for micro-influencers.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common.

How To 189

How To Nonprofit Interviews Privacy 189

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Winning—or at the very least, getting nominated—can give an organization several marketing assets, including: Specialized logos for website/business cards. Plaque or trophies for the office.

Writing 52

Writing How To Local Examples 52

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 92

B2B Community Facebook How To 92

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Architects. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 135

SEO Content Marketing Marketing Software 135

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

FEBRUARY 25, 2021

Since removing the ad, Jeep has said, “message of community and unity is as relevant as ever, as is the message that drinking and driving can never be condoned”. These are just three essential steps that must be taken to avoid an influencer marketing disaster. How can you prevent an influencer marketing crisis?

Crisis 62

Crisis Marketing How To Advertising 62

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Instagram 109

Instagram How To Mobile Community 109

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Discover how to start choosing press release topics with these tips today. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy.

Small Business 66

Small Business How To Writing Conference 66

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your product’s name if you’re marketing it or promoting it.

Instagram 120

Instagram How To Guidelines Facebook 120

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Rock the Status Quo

DECEMBER 10, 2015

So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. How hackers access your bank account?

Pitching 100

Pitching Real Estate Banking How To 100

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. I’m always asked how I do it. Google is a question search engine, “Who writes about real estate for [name of publication].” You don’t need to hire a big fancy PR firm.

Real Estate 130

Real Estate Publicity Television Local 130

The Stalwart Blog

OCTOBER 9, 2017

Her writings were always cleverly written, clear in point, generous in spirit and a joy to read. In announcing her decision, she reasoned that Facebook no longer operated as an inclusive community, but instead a repository of anger, ridicule and uncivil discourse. That means you share some common bond with everyone on Facebook.

Facebook 113

Facebook How To Social Media Engineering 113

PR Fuel

FEBRUARY 24, 2021

It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it. Press releases must change from how they were released pre-pandemic. The coronavirus pandemic has changed so much in the world, and that includes marketing writing and press releases.

How To 60

How To Writing Local Trends 60

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better.

Twitter 347

Twitter Social Media Community Conference 347

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Many times we do ‘much of the same’ in our marketing campaigns. Photo via Lee Odden ‏@leeodden.

B2B 120

B2B Marketing Content Marketing Technology 120

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. How to Get Started. Memes are one of those things.

How To 76

How To Marketing Viral Community 76

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. Set Goals and Know Your Audience.

How To 90

How To Local Analytics Social Media 90

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. “For More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Local 52

PR Fuel

MAY 13, 2021

About 90% of marketers use digital content to approach customers. Before you start writing, it’s important to know how to submit a press release. Before you start writing, it’s important to know how to submit a press release. That way, you can write the subject line with the reader in mind.

How To 71

How To Pitching Writing Social Media 71

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” The “I know how to code a bit” chatbot.

Facebook 120

Facebook How To Customer Service Wikipedia 120