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How to Segment Journalists By Social Media Use

Cision

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Architects” are the most pro-social group of journalists.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

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How This PR Pro Is Helping Communicate Accurate Election Information

PRSay

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. It allowed people, during COVID, to have options [for how] to vote.

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How to Build an Executive Visibility Social Media Strategy

Stern + Associates

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. It’s an intimate medium that builds trust and authority, offers inclusiveness and provides both information and inspiration. Image Credit: Pixabay. Now is the perfect time to begin.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication.

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