Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Note: Victorious PR, as a rule, does not deal in reputation management. PR can help bridge the knowledge gap and educate the community on the implications of regulatory actions.

Community 52

Community Education Leadership Guidelines 52

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. These partnerships open doors to new markets and communities, strengthening your foothold. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. Matt Kucharski, APR , is president of Padilla, where he helps clients across a wide range of industries build, grow and protect their brands and reputations.

Ethics 135

Ethics Policies Guidelines Employee 135

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Exaggerating claims There are also communications guidelines to consider. If they get coverage, it’s probably not the right kind (nor helpful).

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Exaggerating claims There are also communications guidelines to consider. If they get coverage, it’s probably not the right kind (nor helpful).

Company 78

Company Strategy Marketing Technology 78

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either. All in all, give the site the “eye test”. If things look off, or not as high quality as you’d expect, move on.

Analysis 90

Analysis SEO Guidelines Google 90

Prohibition

AUGUST 2, 2023

This may include product samples, brand guidelines, and key messaging points. The role of public relations in drink brand promotion While influencer marketing plays a crucial role in promoting drink brands, public relations (PR) also plays a significant role in building brand reputation and credibility.

Brand 62

Brand Branding Reputation Consumer 62

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.

Reputation 221

Reputation How To SEO Guidelines 221

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. This is also great for finding subtle ways to stand out.

Company 84

Company Brand Branding How To 84

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Perspective – reflections on the CIPR’s history and its communities. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. To get ready for a crisis, do the following: Determine rules for communicating with key stakeholders and executives.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Flack's Revenge

FEBRUARY 16, 2017

If they don’t, their brands and reputations (and hence businesses) will take a beating. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. I completely disagree. No one wants to spend time in places where there is lots of junk. They can and should take measures to combat fake news.

Reddit 168

Reddit Government Google System 168

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

Prohibition

MARCH 2, 2020

On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. This level of trust is crucial for a brands reputation and helps to secure a good relationship with potential consumers.

Instagram 62

Instagram Social Media B2C Course 62

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. This generated impressive results within a targeted, young and affluent community who went on to pay tens of thousands of dollars for tickets.

Marketing 62

Marketing Advertising Advertising Social Media 62

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. There is no prescriptive formula for becoming a PR influencer. Q: Where do you see the future of PR heading?

Storytelling 106

Storytelling Technology Course Privacy 106

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. We, as communicators…particularly as PR professionals…have to be prepared to resist the urge and to be able to explain why.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Enhanced brand reputation? Of course, you’d have to set up guidelines and parameters with the employees. More volunteers? Employee engagement?

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 122

Communications Crisis Internal International 122

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

FEBRUARY 19, 2018

CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

Instagram 98

Instagram Crisis Local Privacy 98

Remote PR Jobs

MARCH 27, 2024

Share it within your professional networks and online communities to amplify its reach. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

DECEMBER 14, 2016

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Solo PR Pro

MARCH 29, 2016

Check references – Just as you would with a job candidate, try to get a sense of your prospective subcontractor or partner’s reputation and professional track record. This can be done through a simple Google search and a review of their LinkedIn recommendations as well as asking around within your professional community.

System 40

System Government Insurance Insurance 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62