Remove Advertising Remove Community Remove Guidelines Remove Reputation
article thumbnail

Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206
article thumbnail

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Talk about raising community spirits!

Hotels 282
article thumbnail

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed.

Brand 284
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52
article thumbnail

150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. However, some sites may be open to guest posts even if they don’t advertise. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either.

article thumbnail

Responsible Influencer Marketing: the role of the PR professional

Prohibition

Influencer marketing is at the forefront of an advertising revolution. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards. What is influencer marketing?

article thumbnail

How to use paid media as part of an integrated PESO campaign

Stephen Waddington

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Influencer.

Media 103