Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. announced new enhancements to its CRM application, called “Q4 Desktop” and mobile app “Q4 Go.” The term “strategic review” is a financial code phrase indicating a company is interested in being acquired.

Software 127

Software Analytics Technology Video 127

Reputation Us

MARCH 19, 2021

In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely. having the same core provider).

Reputation 78

Reputation Financial Banking Employee 78

Barokas

AUGUST 17, 2017

With live-tracking, in-app messaging and family profiles, GoKid provides a way for communities to connect over child transportation. Founded by metro Detroit entrepreneurs, Jake Sigal and Massimo Baldini, Tome Software develops connectivity products to keep people mobile and active.

Transportation 68

Transportation Software Mobile Financial 68

Wadds Inc.

MARCH 19, 2024

Sarah Waddington CBE and I have sought to address this through our Socially Mobile Community Interest Company. It’s an executive education programme that provides training in areas including planning and measurement, financial management, managing people and building a high-performance team.

Internal 78

Internal International Communications Employee 78

Barokas

AUGUST 17, 2017

With live-tracking, in-app messaging and family profiles, GoKid provides a way for communities to connect over child transportation. Founded by metro Detroit entrepreneurs, Jake Sigal and Massimo Baldini, Tome Software develops connectivity products to keep people mobile and active.

Transportation 60

Transportation Software Mobile Financial 60

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Shift Communications

MAY 1, 2017

Average revenue per user fell significantly below $2 per user, the generally accepted standard of social network financial health: Looking Ahead: What It Means for Marketing and PR. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth.

Twitter 84

Twitter Mobile Conference Analytics 84

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. The disruption is never-ending. It’s not that you want to solely focus on the technology.

Big Data 250

Big Data Data Education Internal 250

Business Wire

JANUARY 19, 2017

In addition to direct distribution of releases to the news systems and mobile apps of publications large and small on a global scale, corporate announcements are disseminated across a platform in which all relevant potential audiences have access to the information.

Financial 164

Financial Video Consumer Data 164

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access.

Advertising 97

Advertising Advertising Facebook Social Media 97

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stern + Associates

SEPTEMBER 22, 2022

Leaders that strive to improve workplace culture, offer meaningful benefits, and commit to mental health from the top down can make a considerable impact on their organization’s financial, emotional and social health. When organizations invest in mental health, it’s better for employees and better for business.

Employee 62

Employee Leadership Exercises Mobile 62

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Disability encompasses a wide range of variations far beyond mobility impairment. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies.

Brand 89

Brand Branding Marketing Ethics 89

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Reputation Us

SEPTEMBER 5, 2017

This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Given the extent of the disaster, we feel compelled to share our advice with a wider audience to help the credit union community immediately navigate the appropriate steps to take. Step 7: LISTEN.

Crisis 60

Crisis Communications Crisis Communications Community 60

Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. So not only does Startup Weekend provides a platform where your ideas are heard, but it also supports entrepreneurs financially. This event primarily focused on Mobile.

Mobile 101

Mobile Pitching Twitter Social Media 101

Reputation Us

SEPTEMBER 6, 2017

This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Given the extent of the disaster, we feel compelled to share our advice with a wider audience to help the credit union community immediately navigate the appropriate steps to take. Step 7: LISTEN.

Crisis 60

Crisis Communications Crisis Communications Community 60

Reputation Us

JANUARY 11, 2016

The trend for successful brands is to develop patient-focused, data-based content that offers expert advice, shares real-life experiences, and invites readers to connect with fellow patients in an online community. Figure out cross-generational communication — quickly. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

Prohibition

JULY 15, 2020

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. I also want to create a sense of community through our food, just like we do in all our restaurants.’

Brand 71

Brand Branding Healthcare Community 71

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

JANUARY 15, 2024

User-friendly financial solutions, mobile payments, and digital wallets will continue to gain traction, offering convenience͏ and speed. Consumers will gravitate towards smaller brands and online communities that resonate with their specific interests ͏and values. Niche markets and targeted products will flourish.

Consumer 78

Consumer Ethics Trends Mobile 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

APRIL 2, 2024

Six in 10 (62%) Americans say they have more trust in local news than national news to give them information they can use in their daily life, and nearly eight in 10 (78%) say they have more trust in local news to give them information they need to get involved in their community.

Media 103

Media Radio Print Newspapers 103

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. played virtually no discernible role in consumers’ choice of their financial institution. People helping people.

Banking 60

Banking Marketing Financial Community 60

Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Sometimes, it just takes a little community spirit. Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Playing to a visual world. Leveraging social media. Technology is transforming investor relations.

Technology 100

Technology Infographics Financial YouTube 100

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

ZudePR

MARCH 22, 2018

I remember four early mornings (14 hours) spent in a cottage on the Yellow Earl’s estate on the edge of the Lake District struggling to write the definitive explanation of a tricky financial concept for UK folks before my family woke up. It’s been my mobile office (replete with an average 15 books) since 25 December 2017.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

DECEMBER 13, 2017

McKinsey research on diversity showed that gender diverse companies are 15% more likely to have financial returns above industry medians, while ethnically diverse companies are 35% more likely. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups.

Training 80

Training Groups Industry Examples 80

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion are connected by mobile phone. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Mobile phones (96%) and TVs (95%) are the only communications devices with near universal reach in the UK.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115