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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. It also enlightens brands about specific community pain points that the company can address more actively.

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Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by creating an engaged community of attendees, but it also allows for a better ROI for both […].

Marketing 195
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Lessons for Western practitioners from India's public relations community

Wadds Inc.

The World PR Forum and PRAXIS conferences in India highlighted the focus of the Global South on professional development through qualifications, continuous learning, and community to advance public relations as a profession. The scale, energy and hospitality of the Indian public relations community is incredible.

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What’s next for WaddsCon: May report and future events

Stephen Waddington

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We’ve raised £1,000 over the past two events.

Report 203
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Host Live Events. Listeners like, and are beginning to expect, live podcast events.

Community 206
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CSR Public Relations That Helps

Ronn Torossian

Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. The post CSR Public Relations That Helps appeared first on.

Publicity 195