ImPRessions - Crenshaw Communications

JANUARY 26, 2021

I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.

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Conference B2B Meeting Fashion 299

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. You scheduled it too early or too late in the day.

How To 98

How To Transportation Travel Conference 98

Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We’ve raised £1,000 over the past two events.

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5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

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Conference Nonprofit Education Healthcare 78

Agility PR Solutions

FEBRUARY 28, 2024

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value.

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Conference Marketing Company Trends 112

Agility PR Solutions

APRIL 9, 2024

Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you.

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Trends Marketing Publicity 92

The Resolution Blog

OCTOBER 13, 2020

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. Wadds is an […].

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Publicity 296

Agility PR Solutions

NOVEMBER 6, 2023

Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points.

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Reputation Publicity 124

PRSay

OCTOBER 28, 2022

Shaking up communications to reflect our changing times also applied when planning the event. Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis.

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Conference Nonprofit Education Newspapers 164

5W PR

MARCH 24, 2023

Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can host such events at botanical gardens or outdoors, providing live music, refreshments and photo ops.

Creativity 97

Creativity Brand Branding Fashion 97

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. For the original blog, please visit here.

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Government Measurement Groups Corporate 69

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

Business Wire

NOVEMBER 29, 2021

These events condense the product education journey, allowing visitors to learn as much as they can at one time. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners.

Trade Shows 387

Trade Shows Education Blogging Publicity 387

Deirdre Breakenridge

FEBRUARY 6, 2017

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. Edward Bernays.

Publicity 150

Publicity Education Community Writing 150

Ronn Torossian

MARCH 15, 2021

What also arose from the pandemic was a heightened consciousness largely brought about by some major events and leading to movements like increased diversity and […]. The post CSR Public Relations That Helps appeared first on.

Publicity 195

Publicity Community Agency Crisis 195

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. What previous event marketing and consumer engagement efforts have been made by the brand, and why did these fail?

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Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Here are five best practices for planning an event on a tight turnaround. Be ready to spend more.

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How To Television Groups Leadership 211

5W PR

OCTOBER 11, 2023

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Attending networking events Participate in industry conferences, seminars, and webinars.

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Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

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Publicity How To Agency Product Launch 334

Agility PR Solutions

NOVEMBER 3, 2021

Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a robust hybrid events platform is necessary to yield financial dividends.

Financial 191

Financial Survey Marketing Publicity 191

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.

Local 98

Local Sports Newspapers Video 98

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

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Publicity YouTube Advertising Advertising 130

Agility PR Solutions

OCTOBER 13, 2021

The post Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual appeared first on Agility PR Solutions. This rapid shift came with a host of challenges for businesses of all sizes, one of the biggest being how to continue creating educational […].

Corporate 147

Corporate Conference Education Industry 147

Agility PR Solutions

MAY 10, 2023

Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the priorities of event attendees, as well as an increased awareness of the importance […] (..)

Brand 92

Brand Branding Survey Marketing 92

Stephen Waddington

APRIL 25, 2022

The reality of public relations practice doesn’t match up to its own perception. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. My initial study of the body of knowledge in public relations reveals an immature profession. There are countless worldviews.

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Publicity Study Measurement Internal 189

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Develop clear KPIs.

Survey 185

Survey Pitching Video Examples 185

Ronn Torossian

APRIL 8, 2021

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. The post Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis appeared first on. That’s […].

Crisis 195

Crisis Publicity Company Communications 195

Agility PR Solutions

MARCH 21, 2023

Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media coverage is as just important as ever.

Writing 108

Writing Brand Branding Media 108

HMA Public Relations

JUNE 15, 2023

By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.

Publicity 72

Publicity 72

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Ronn Torossian

FEBRUARY 4, 2019

If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. The post How PR can boost your event appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here are just some of […].

Writing 150

Writing Blogging Media Media Relations 150

Critical Mention

OCTOBER 22, 2020

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run. Choose Your Platform. Plan the Details.

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Tourism YouTube Radio Travel 131

Doctor Spin

JANUARY 4, 2024

“I’d like some more PR commentary on current events.” Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. But there’s a more disturbing reason, too. Post-truth?

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eBook Analysis Engineering Social Media 52

Prowly

JULY 2, 2021

The story behind the story defines sports public relations better than any other industry. Further, annual sports events depend on publicists to communicate their missions as well […]. Further, annual sports events depend on publicists to communicate their missions as well […].

Sports 211

Sports Examples Publicity How To 211

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

PR for Anyone

MAY 13, 2020

When thinking about landing publicity, it should not be a “one and done” approach for your business. National publications are closed at least four months in advance. Regional publications are two months out. Media exposure is a game-changer for a business. Light or fun stories related to spring are appealing to the media now.

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Publicity Pitching Television Newspapers 246

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. News of such events commands the attention and emotions of consumers. Illustration credit: lightly stranded]

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Social Media Publicity Media Journalism 163