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Tempted to Look the Other Way?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Who does our behavior bother?

Ethics 157
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 76
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Bias in AI and How to Deal With It

5W PR

These biases stem from the data used to train AI models, which may inadvertently reflect existing societal biases and prejudices. This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. Discrimination may lead to lawsuits and reputational damage.

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Five trends shaping the future of the corporate communications function

Wadds Inc.

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Communication Capabilities.

Publicity 167
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It claims that their books have been used to train ChatGPT.

Report 119