Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working? Have we missed any responsibilities of PR?

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It may feature unintuitive interfaces, causing employee confusion and frustration.

Internal 95

Internal International Communications Employee 95

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Stephen Waddington

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The researchers said that it is difficult to determine emotion of social media posts using a software tool. Managing hybrid communities and workforces is set to be an ongoing challenge for public relations research, practice, and teaching.

Communications 129

Communications Software Internal International 129

PRSay

APRIL 8, 2020

During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”. Leading teams from afar.

How To 190

How To Crisis Employee Resources 190

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. The company has “five full-time and four part-time employees, of which seven hold Ph.D. Content picks from the PR tech community: . The “top 0.3%

Software 85

Software Publicity Technology Data 85

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180

How To Employee Survey Exercises 180

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Meltwater is a little slower to get into the generative AI race than its peers.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. His decision boiled down to the salesperson.

Survey 111

Survey Software Technology Tools 111

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. It’s a perception.

Financial 143

Financial Marketing Survey B2B 143

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. Qualtrics was just another growing company in the community. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. I’m still trying to get my head around this. But it wasn’t.

Software 125

Software Survey Pitching Local 125

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. Recognize employees. B2B companies can engage and attract followers through educational and entertaining content.

B2B 170

B2B Social Media Media Education 170

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. The software developer is becoming the linchpin in more and more business plans. The Rise of the Software Developer. The rise of software-driven architectures has played a role.

Software 120

Software Enterprise Groups Course 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change! The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Mindful Marketing

NOVEMBER 20, 2022

We are also thankful for the communities we serve. I am thankful for the grit and determination of our business leaders to keep our region strong and work together to positively impact our businesses and communities.” Great technology doesn’t matter much without great employees who are highly skilled in its use.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. In order to make the right connections, therefore, it’s important to find ways to add a more human touch to a brand’s communications. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 88

Pitching Report Software Survey 88

Cision

NOVEMBER 8, 2015

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. A: There’s lots of software will help you identify your best advocates – especially on social. Q: Is there any community out there just for social media tools?

Viral 120

Viral Nonprofit Software Social Media 120

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Christakis, M.D., The Hidden Power of Shared Meaning.

How To 62

How To Groups Employee Study 62

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Creating depth of message. Some products are complicated. How about a new car? Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Wadds Inc.

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The researchers said that it is difficult to determine emotion of social media posts using a software tool. Managing hybrid communities and workforces is set to be an ongoing challenge for public relations research, practice, and teaching.

Communications 59

Communications Software Internal International 59

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

The Hoffman Agency

SEPTEMBER 18, 2023

The challenge is exacerbated by declining fertility rates and the allure of what are still seen as sexier tech industries such as software, which make it hard for semiconductor companies to pull in the talent they badly need now and for the future.

Brand 36

Brand Branding Local Engineering 36

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. In order to make the right connections, therefore, it’s important to find ways to add a more human touch to a brand’s communications. . How can this be done?

Brand 60

Brand Branding Consumer Community 60

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. We Don’t Have Budget for Software or Social Media Advertising. I was recently in a new business meeting ($150MM business; 500 employees) where their CRM is on the whiteboard in the conference room.

How To 120

How To Software Analytics Google 120

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92