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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

Despite low public trust of business leaders, this year’s report nonetheless ranks business as the most trusted institution among the four studied, and the only one seen as ethical and competent. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70
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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 75
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Poppulo didn’t include PR contact information in its press release — but I’d expect this is also an OpenAI. Meltwater gamifies customer community. Content picks PR ethics.

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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.