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The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M.,

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Embracing Continued Social Media Education through COVID19

Karen Freberg

I have always used my summer breaks to reset, refresh, and educate myself on a new tool or skill. I will be at home working on various projects, which gives me a lot of time to invest in my continued education. HubSpot Social Media Certification (update). Two years in social media is a lot! Later and TikTok.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital. Reaching the right audience.

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Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Now, let me begin by saying that the Ebola crisis is greater than this one Facebook page, as is Emory University Hospital’s efforts and response to the backlash.

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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

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Social Media Communities: The “next move” for social media professionals

Karen Freberg

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Some of these were based on my social media classes (ex. Why is this the case?

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Find us on

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