Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64

Crisis Ethics Financial Conference 64

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. That is not ethical. Avoiding thought terminating cliches. It is not moral.

Ethics 75

Ethics Communications Agency Technology 75

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. Source: 2023 State of the Media Report by Cision.

Software 123

Software Pitching Ethics Privacy 123

Karen Freberg

OCTOBER 16, 2021

This has a direct impact on social media and strategic communication, and is a trend that is currently in pay here. Many have said that social media was the Wild West. I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions. Client analysis.

Case Study 85

Case Study Ethics Community Trends 85

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. FEBRUARY 26, 2021.

Brand 78

Brand Branding Media Government 78

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

MAY 26, 2020

We’ve unmoored media from accuracy.” However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Media bias and PR ethics.

Survey 121

Survey Measurement Public Affairs Storytelling 121

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Karen Freberg

AUGUST 6, 2017

Is influence and having a large following a must have for social media professionals today? Influence on social media is not only influencing the profession as we see it for marketing and public relations for example, but the economy as well. Let’s address the number of followers issue when it comes to social media.

Social Media 40

Social Media Media Sports Analysis 40

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 4) Personal social media engagement.

B2B 79

B2B Media eBook Interviews 79

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. There’s definitely a lot going on in the world of marketing today.

Trends 135

Trends Marketing Pinterest Social Media 135

Communications Conversations

MAY 21, 2020

People want to learn more about their communities! We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And second, school newspapers are in my blood. when I was 17.

Newspapers 78

Newspapers Blogging Groups Print 78

Stephen Waddington

MAY 3, 2022

The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner. The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. A good number of predictions struck me as highly probable in 2019. My own predictions are included at the bottom.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time!

Meeting 40

Meeting Communications Marketing Community 40

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. This is a constant challenge in many cases for professors since social media seems to be changing so much in just a few months, let alone a few weeks.

Social Media 69

Social Media Media Resources Education 69

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. It’s an issue as old as media itself that has been given renewed stimulus by social media and the internet.

Publicity 120

Publicity Analysis Measurement Tools 120

PR in High Definition

SEPTEMBER 27, 2021

It allows us to broadcast messages to a wide audience at any time of the day, connect with customers and stakeholders directly, no matter where they are in the world, and target specific pockets of communities and personas to influence their thinking. And in that time, we’ve sailed through the online communicative waves.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. As PR pros, we deal with ethics on a daily basis, we’re thinking about what we should and shouldn’t say, or how we could frame an idea.

Meeting 100

Meeting Journalism Interviews Employee 100

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Click to enlarge. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

PR in High Definition

JUNE 28, 2022

No doubt we’ve all seen a flurry of rainbow flags hit our social media feeds this month, along with several hit inclusive campaigns in the media. When done right, Pride Month can be a special time to uplift the actions your organisation is doing for the LGBTQ+ community all year round, contributing to an overall inclusive reputation.

Reputation 62

Reputation Community Training Consumer 62

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. If you do know them, well then, leave them a pat on the back below!

Social Media 40

Social Media Media Community Web 40

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 118

Case Study Software Data Web 118

Communications Conversations

OCTOBER 29, 2014

Other news sites are siphoning traffic from traditional media sites. People with ethics. People who (hopefully) care about the community they live in. Sure, I can read about Ebola or ISIS on CNN.com or any number of other media outlets that may cover that news better than the Star Tribune. Trust the media less and less.

Newspapers 152

Newspapers Print Local Instagram 152

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. What is that communication, that connection between the media and those who have a need to present themselves to the public?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! I took it as an elective.”

Education 150

Education Training Course Social Media 150

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’

Instagram 60

Instagram Brand Branding Publicity 60

PRSay

APRIL 21, 2016

For my project plan, I used my Army I Corps website design and build that infused seven social media feeds to provide real-time information to several publics, to include the Pacific Northwest and Asia-Pacific regions. For definitions, I strictly stayed with the study guide as opposed to two different texts and authors.

Public Affairs 60

Public Affairs Education Analysis Study 60

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations.

Reputation 133

Reputation Construction Writing Communications 133