Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Community management. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Facebook. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

Stephen Waddington

FEBRUARY 12, 2019

It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets. Facebook has a strong and growing platform of services including Instagram and WhatsApp.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Julian Stodd’s work in this area is exemplary.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Brand shaming has become commonplace. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

PRSay

JUNE 26, 2016

In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest.

Social Media 60

Social Media Strategy Media Survey 60

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Project your style and protect your reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. Why: In this classic from the WUL vault, I examine the real value of Facebook fans. The Human Touch of Automation: A Customer Experience Experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value. Based in the Washington, D.C.,

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. And that’s where individuality and innovation come in, because people will get bored easily.

Brand 54

Brand Branding Trends Social Media 54

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. provide customer service to their clients. increases the chances of the user converting into a customer. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Strategy 62

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Learning Outcome: 1 Knowledge of top social media sites from community management and business development perspectives. Marketing 0.5

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. We can understand how Facebook and Twitter conversations can represent different parts of the community. But first I want to examine what are the factors that are shaping the future.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 Build a brand. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 Build a brand. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? What PR has always been great at, and is founded upon, is reputation management and content creation. In-House as the Future.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation.

Social Media 61

Social Media Media Crisis Energy 61

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Collaborate With Your Customers. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40