Onclusive

AUGUST 22, 2017

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Community management. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. Here are some steps to employ. While it’s nothing novel, identifying essential team members is the foundation of such a strategy.

Social Media 88

Social Media Media Case Study Construction 88

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. While many of us are recipients of SMS marketing for promotions and discount codes, a great way to connect with your customers is to include your social media links in your texts. If you do not use sites like Bit.ly

Mobile 109

Mobile Social Media Marketing Media 109

Reputation Us

FEBRUARY 9, 2021

The training is intended for company executives, board members, HR supervisors and front-line customer service managers. staff, customers, business community, media, public influencers). The session also prepares select spokespersons in anticipation for increased media attention.

Training 78

Training Exercises Customer Service Interviews 78

5W PR

OCTOBER 20, 2020

Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. Another 83% said they see financial performance improvement in purpose-driven companies. Is your Brand ready to be Purpose Driven?

Brand 88

Brand Branding Survey Study 88

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Reputation as a destination for inspiration. The first to do this, I believe, will be endeared to the Black Twitter community.

Media 120

Media Social Media Community Measurement 120

Doctor Spin

APRIL 5, 2023

Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively.

Small Business 52

Small Business Strategy eBook Reputation 52

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. The lines keep blurring. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Polaris

JUNE 24, 2016

Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. The best advice to manage customer communication during a security breach is to be prepared. Plan ahead.

Communications 119

Communications How To Crisis Survey 119

Doctor Spin

APRIL 5, 2023

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Better customer relationships. Improved crisis management. Learn more about the iceberg publishing PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It also lacks an established community of practice as a forum for discussion and exchange of ideas between academia and practice.

Storytelling 78

Storytelling Internal International Social Media 78

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

JANUARY 16, 2023

The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves. So, take the investment community for example. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 86

Data Enterprise Survey Instagram 86

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Why: Confidence is just as valuable as competence.

Customer Service 72

Customer Service Resources B2B Facebook 72

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Reputation Us

SEPTEMBER 7, 2016

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla., Credit Union Crisis Planning Essential.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. And that’s where individuality and innovation come in, because people will get bored easily.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? Guest post by Jenelle Conner. I am a social media advocate.

Social Media 111

Social Media Reddit Media Facebook 111

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Learning Outcome: 1 Knowledge of top social media sites from community management and business development perspectives. Marketing 0.5

LinkedIn 49

LinkedIn Trends Marketing Meeting 49