Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

AUGUST 22, 2023

I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named Landis Communications one of the top 100 Bay Area corporations for overall corporate giving in 2022. Giving back, whether it be a monetary contribution or an act of service, is crucial to achieving a better tomorrow.

Corporate 52

Corporate Examples Groups Community 52

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR I think corporations have genuinely embraced diversity and inclusion, some better than others.

Community 105

Community Banking Corporate Conference 105

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Corporate America is stepping up. Most actions came in response to steady public pressure.

Leadership 156

Leadership Corporate Energy Government 156

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

PRSay

DECEMBER 16, 2022

Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she said during the Dec. Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. Her first PR job was with a two-person agency.

Corporate 66

Corporate Telecommunications Airlines Policies 66

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Wadds Inc.

OCTOBER 4, 2023

It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013.

Brand 122

Brand Branding Reputation Financial 122

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 133

Study Publicity Survey Internal 133

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 154

Employee Crisis Reputation Creativity 154

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. The purpose? Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 145

Financial Marketing Survey B2B 145

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Well, COVID-19 of course. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 146

Publicity Newspapers Journalism Energy 146

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 59

Radio Pinterest Television Government 59

PRSay

SEPTEMBER 19, 2022

According to a study by Golin , Black Americans are 75 percent more likely to live near commercial facilities that produce noise, odor, traffic or emissions that directly affect their communities. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. CSR stresses quality over quantity.

Trends 184

Trends B2C Video Measurement 184

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Paid and earned media will come together.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

OCTOBER 20, 2020

Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Why did you decide on pursuing leadership positions within PRSA, including at the Chapter and Section level? Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives. in Orlando, Fla.,

Travel 144

Travel Community Employee Government 144

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 95

Survey Industry Leadership Study 95

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 156

Communications Public Affairs Insurance Insurance 156

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

Government 157

Government Report Survey Media 157

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. How should a CEO convey leadership? PR and corporate comms people have known this for years.

Technology 165

Technology Leadership Privacy Trends 165

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? Be authentic.

Leadership 185

Leadership Storytelling Viral Banking 185

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 167

Ethics Training Social Media Leadership 167

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Transparency in your public presence. Transparency in your public presence.

System 157

System Community Social Media Employee 157