Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. Really new.

Brand 113

Brand Branding LinkedIn Twitter 113

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. Market: Crafting top Facebook posts.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 109

Video Marketing SEO Social Media 109

Communications Conversations

SEPTEMBER 15, 2020

Trend-setters –and again, not just social media trend setters. I polled a few people on LinkedIn, but for the most part, the input largely comes from me. Trend-setters. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense).

Agency 78

Agency Trends Social Media Local 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing. AI-generated content is picking up steam.

Pitching 136

Pitching Agency Tools Resources 136

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.

Instagram 120

Instagram How To Guidelines Facebook 120

Critical Mention

OCTOBER 14, 2018

Not only does this allow you to hone your critical thinking skills, but it provides insight into broader industry trends. Your life has the power to motivate an audience far beyond standard market trends. For ghostwriting or strategy consulting advice, please contact her on LinkedIn. Step 2: Keep it real. SCHEDULE A DEMO.

Leadership 68

Leadership B2C Trends Content Marketing 68

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. He loves to talk about marketing AI.). The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

NOVEMBER 12, 2016

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. Game Theory: Content Marketing as an Infinite Game.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Podcasts are increasingly part of that trend. Drop me a comment below or on Twitter or LinkedIn. Need help with marketing or PR? Podcast monitoring.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Through leadership and content. Managing LinkedIn for executives.

Communications 124

Communications Crisis Internal International 124

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. This trends tool will help build out your campaign content & influencer insight in seconds. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? How about a movement?

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

NOVEMBER 24, 2014

Laura Click explores this trend in her Thanksgiving post from last year. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S.

Community 70

Community Facebook Resources Web 70

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO.

Leadership 66

Leadership B2B Study Marketing 66

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

MARCH 30, 2015

What topics and content formats that relate to your business will they find meaningful? You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Best Practices Featured Content Marketing'

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. Once this channel of communications is open, work on it over time and stay in touch. 2) Predictions and reaction to trends. 1) Soft interviews on your company blog.

B2B 79

B2B Media eBook Interviews 79

Landis PR

MARCH 14, 2022

After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth.

Social Media 52

Social Media Consumer Brand Branding 52

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. Why it’s Essential You Monitor Trending Content. Give Your Content Marketing a Human Face. 3 Steps to Efficient Content Amplification.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

APRIL 5, 2016

of respondents rated mobile marketing’s contribution to their company’s performance as high (top-2 box), while the largest share (40.2%) said it doesn’t contribute at all to their performance. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2B 60

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Scott recommends that you start by defining your set of potential customers, identifying their characteristics and then designing your content to address your target audience’s needs. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

wiredPRworks

FEBRUARY 8, 2017

Follow the conversation online via the #MACE17 hashtag, @MPIPotomac on twitter, MPI Potomac on Facebook , MPI Potomac on Instagram , and MPI Potomac on LinkedIn. Get to know the top trends you’ll want to watch and follow. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

Marketing 40

Marketing Conference Meeting Social Media 40

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Top Digital Marketing Trends to Watch in 2016 {Podcast}.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

APRIL 2, 2015

With more than 100 sessions presented by experts from LinkedIn and Yahoo to the Boston Celtics and Walt Disney Parks and Resorts, attendees from 49 countries descended upon San Diego. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

JUNE 11, 2020

So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 93

Social Media Marketing Media Storytelling 93

Contently - Strategy

SEPTEMBER 15, 2021

So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder. Social media platforms.

Survey 121

Survey Measurement Public Affairs Storytelling 121