Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Live Video. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.

Retail 62

Retail Marketing Advertising Advertising 62

Deirdre Breakenridge

MARCH 23, 2016

Tell them that all PR is content , and content is made up of: Channels. Video (amateur or professional). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies.

How To 120

How To Tools Exercises Viral 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 62

Publicity Small Business Advertising Advertising 62

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Start by tracking how they interact with your content to identify which platforms get the most traffic and what messages are most effective. Your audience is interested in content that is easy to read and sparks emotion. In fact, most will ignore it.

Mobile 159

Mobile Public Affairs Infographics Government 159

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Here are some of their insights: Fundraisers who use a video raise 2x more than those without videos. Telling a compelling story has always been huge.”

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Reputation Us

JANUARY 19, 2017

Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content.

Report 60

Report Infographics Video Financial 60

Waxing UnLyrical

JUNE 17, 2015

People respond to content that is: Sharable. Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. In fact videos/photos help engage a wider audience.

Brand 40

Brand Branding Video Community 40

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback.

How To 125

How To Data Community Groups 125

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing.

Agency 113

Agency SEO Social Media Pinterest 113

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views.

Infographics 70

Infographics Video Data Mobile 70

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

SEPTEMBER 4, 2019

Here are some top tips on how you can up your Twitter game and improve your engagement: Ensure your content is visually engaging. It’s been noted that visual content increases the likelihood of retweets by 35%, suggesting that the more visually engaging your content is – the more chance you have of it being engaged with.

Twitter 48

Twitter How To Social Media Infographics 48

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. Does he care about his community of readers? Was this really written in 2015? No question. I think so.

Social Media 60

Social Media Blogging How To Media 60

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. Visual content connects with, entertains, and educates consumers. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Journalistics

MARCH 2, 2013

Finally, if you know how to use analytics tools – either those built into the platforms or third-party apps for reporting on audience growth, community activity, or traffic generated from these platforms, even better. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. Visual content connects with, entertains, and educates consumers. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions.

Social Media 149

Social Media Marketing Media Facebook 149

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. and encourages them to send videos, photos and personal stories.

Blogging 51

Blogging Brand Branding How To 51

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. You can tease your content on a social media post, and then link back your blog. This way, you’ll start to build your community where it counts: on your blog. Diversify Your Blog Content. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Frederik Vincx

DECEMBER 11, 2015

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. How about the communication for your next corporate event? Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest.

How To 60

How To Software System Employee 60

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption.

SEO 153

SEO Engineering LinkedIn Analytics 153

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76