Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Content picks from around PR . That sounds promising. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. Content Marketing World. Stay tuned for more details.

Conference 58

Conference Content Marketing Community Education 58

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy.

Video 120

Video Strategy YouTube Marketing 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. The answer is in how the world shares content. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. How To Get Leads With Content Marketing. Why Good Content Delivers Bad Leads.

Content Marketing 82

Content Marketing Resources LinkedIn Google 82

Waxing UnLyrical

NOVEMBER 24, 2014

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

Community 70

Community Facebook Resources Web 70

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Don’t Ignore Distribution in Your Content Marketing. 4 Ways To Fix Your Facebook Problem. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. Based in the Washington, D.C.,

Analytics 80

Analytics Google Content Marketing Small Business 80

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing/Management involves: Social listening. Content Marketing.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Twitter Facebook Google+ LinkedIn Monday Roundup: Success.

Social Media 74

Social Media Resources Web Conference 74

Waxing UnLyrical

AUGUST 26, 2013

The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward.

Wikipedia 72

Wikipedia Resources Content Marketing LinkedIn 72

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. If you do this well, then over time you’ll find it improves your overall communications and marketing.

Technology 66

Technology Advertising Advertising Community 66

Waxing UnLyrical

MAY 4, 2015

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. and It Shouldn’t Be.

Community 40

Community Content Marketing Travel Agency 40

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. I think our audience is craving this type of lifestyle content more than the traditional, sales-focused content they’re used to seeing from us. Watkins, etc.

Corporate 0

Corporate Agency System Meeting 0

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Measuring Storytelling. ” 6. Based in the Washington, D.C.,

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

LinkedIn 40

LinkedIn Google Corporate Study 40

Waxing UnLyrical

DECEMBER 21, 2015

And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is).

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

JUNE 19, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 6 Words on Content Strategy from @crescenzo. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Strategy 40

Strategy LinkedIn Google Corporate 40

Waxing UnLyrical

JANUARY 20, 2015

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. Twitter Facebook Google+ LinkedIn Optimize: a Discussion with Lee Odden [Video].

Video 79

Video SEO Skype B2C 79

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan. Content Marketing: Without Community, It’s Only Half the Equation. 9 Things True Thought Leaders Always Do.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

APRIL 5, 2016

What’s the engagement rate of a brand page on Facebook that doesn’t advertise? For those that haven’t followed the developments over the last few years, virtually every social network is tweaking algorithms to ferret out brand content. 5 Takeaways from the Salesforce State of Marketing. Rent Media for Owned Media Purposes.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I David Berkowitz , Founder, Serial Marketers. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. Words and Pictures – the Batman and Robin of Content Marketing . area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 3.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

MARCH 2, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Creation Ideas. Around the Web Content Marketing content creation women in communications women''s history month'

Web 40

Web Small Business Creativity Content Marketing 40