ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. But the best reputation crises are the ones that didn’t happen. Few cancellations are permanent.

Construction 385

Construction Crisis Reputation Social Media 385

Reputation Us

NOVEMBER 5, 2020

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. Join Casey Boggs, ReputationUs President, for the engaging and interactive session, “Resilience Shapes Reputation.”.

Reputation 60

Reputation Community Local Meeting 60

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Think about it. The Social CEO.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet is a vast, complex system of virtual connections and communities. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Tori Sabourin.

Reputation 137

Reputation Brand Branding Customer Service 137

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Buchanan PR

APRIL 17, 2024

Reputation Management: Keeping tabs on public conversations and promptly addressing any negative comments or concerns. Effective digital communication involves real-time monitoring for immediate responses and crisis management coupled with nuanced insights gained through social media listening.

Social Media 91

Social Media Trends Crisis Management Tools 91

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Guest post by David H Lasker.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Crisis Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Benchmarking yourself against competitors in this way can help you position your brand effectively, address consumer pain points, and capitalize on missed opportunities. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 92

Social Media Marketing Media Storytelling 92

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. Yes, it’s a new term we created to uniquely describe the public relations industry that combines reputation management and public relations together. Power of the People.

Publicity 97

Publicity Reputation Internal International 97

5W PR

FEBRUARY 12, 2024

Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It is about establishing trust with consumers. It encourages active participation and communication in the brand’s journey. Trust A brand’s story goes beyond catchy taglines and flashy visuals.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents.

Crisis 199

Crisis Twitter Course Viral 199

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. But what about the successes?

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. The crisis shone a harsh light on the privileges we’ve taken for granted; from healthcare to food security. By Koray Camgoz. Let’s start with the bad.

Crisis 107

Crisis Government Healthcare Community 107

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98