PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. Last summer’s racial justice protests encouraged more companies to do the same. It’s simply a privilege they can’t afford.

Nonprofit 195

Nonprofit Financial Community Leadership 195

Wadds Inc.

MAY 14, 2024

Emphasise the company's role in driving positive change With high expectations for businesses to address societal issues, communications should focus on showcasing the company's efforts in areas such as economic growth, job creation and environmental sustainability. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Reputation 52

Communications Conversations

JUNE 15, 2020

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. ” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. I’m a middle-aged white guy.

Company 88

Company Insurance Insurance Local 88

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice.

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 190

How To Crisis Employee Resources 190

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. As companies get older, they accumulate, announcements, transactions and history. Many companies use their blogs to complement or supplement announcements.

Company 100

Company Survey Pitching Report 100

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stephen Waddington

SEPTEMBER 7, 2021

Two-fifths report to the Chief Communications Officer (CCO) or another communication leader, and 17% report to the Chief Marketing Officer (CMO) or another marketing leader. The balance report to legal, human resources, or another function. Resources are critically important to the effectiveness of the communication function.

Corporate 135

Corporate Communications Public Affairs Resources 135

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. As always there are links to the underlying resources for anyone interested. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.”

Report 106

Report Publicity Marketing Pitching 106

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). As companies in the U.S.

Agency 100

Agency How To Survey Employee 100

PRSay

MAY 25, 2021

Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures. Many are also taking a stand against racism and communicating their message of diversity to the public. Regardless of our race, these issues affect us all.

Training 190

Training Policies Study Community 190

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Nonprofit 53

Nonprofit Community Employee Energy 53

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. I generally hyperlink the executive’s bio and the company site when introducing the client as a potential speaker. And they will consider you a high value resource. But like all earned media, speaking is competitive.

Conference 104

Conference Resources Leadership Education 104

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. This can translate into long-term brand loyalty and deeper community engagement.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 123

Communications Crisis Internal International 123

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. Kathy Casciani, Azul Communications. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Resources 77

Resources Energy Small Business Corporate 77

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Build a community. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Newsfile

FEBRUARY 28, 2024

company website, blogs). Stakeholder engagement involves building and maintaining positive relationships and trust with various groups connected to an organization, including employees, investors, customers, and the community. It includes company background, high-resolution images, bios, and relevant information. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

SEPTEMBER 28, 2021

Such a point speaks well of a company and culture, but it underscores the sizable challenge facing both buyers of marketing tools – and the marketers tasked with promoting them. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools.

Survey 112

Survey Software Technology Tools 112

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. It’s about diversity of thought, experience, industry.

Employee 128

Employee Groups Energy Resources 128

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. The Board should reflect the community it represents and advocate for the professionals that comprise it. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Helps with quick turn request like putting company logo on visuals. Community management.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Let’s start with Salesforce.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success.

SEO 120

SEO Creativity Mobile Journalism 120

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. By aligning with influencers who cater to their target audience, B2B companies can tap into new markets, increase brand awareness, and drive conversions.

B2B 94

B2B Marketing Measurement Social Media 94