ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

5W PR

JANUARY 1, 2023

Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. This is a great way for companies to give back to their communities and customers that have supported the business in the past.

Reputation 158

Reputation Corporate Policies Ethics 158

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. Customers want to do business with companies that prioritize diversity , equity, and inclusion (DEI) initiatives.

Internal 88

Internal International Transportation Employee 88

Reputation Us

MARCH 27, 2023

Once considered a niche for large global companies, improving ESG goals has become a focus for organizations of all sizes across industries and geographies. Our question at ReputationUs is , does your company truly care for ESG or is it simply ‘greenwashing’ its customers?

Reputation 78

Reputation Corporate Survey Employee 78

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees.

Internal 108

Internal International Groups Employee 108

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity.

Construction 385

Construction Crisis Reputation Social Media 385

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Traditionally the employer story was a slightly adapted version of the company brand story. It will leave companies struggling to retain and recruit talent. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

The Stalwart Blog

DECEMBER 20, 2017

Next year, these type of scandals will find their way into the business community. Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers.

Company 114

Company Viral Travel Corporate 114

5W PR

MARCH 15, 2023

However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used.

Social Media 88

Social Media Media Education Survey 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. This is a government incentive aimed at encouraging innovation among UK companies. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

OCTOBER 19, 2023

Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy. Consumers are bombarded with famous faces promoting various products, which can lead to fatigue and skepticism.

Brand 78

Brand Branding Product Launch Sports 78

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . Some companies went all out and putting statements for every incident and others remained silent the entire time. In the height of this, SHIFT polled consumers to see what they thought about brands statements.

Employee 78

Employee Leadership Consumer Internal 78

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” What percentage of European companies hire U.S. While I’m based in the U.S.,

Report 108

Report Publicity Marketing Pitching 108

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. 50 Shades of Woke.

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. Gaining a PR boost by humanizing a brand is an ongoing effort.

Brand 113

Brand Branding Consumer Community 113

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 138

Internal International Communications Strategy 138

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. ” Increasingly, Americans expect companies to act on those issues they can impact. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education.

Leadership 156

Leadership Corporate Energy Government 156

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In addition, two-thirds would prefer to work for such a company.

Reputation 60

Reputation Corporate Survey Employee 60

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. Globally, the LGBTQ+ community possesses a whopping $3.7

Reputation 62

Reputation Community Training Consumer 62

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. Many companies with New Zealand beauty spa products have successfully done this before. Beauty enthusiasts reside everywhere, from major cities to remote rural communities. However, this may not always be feasible.

Local 78

Local Resources Analytics Employee 78