Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

Company 98

Company Communications Case Study Engineering 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Taking the time to put thought behind client communications will save time and productivity in the long run. . What is your PR resolution for 2022?

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Stern + Associates

MAY 6, 2024

From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. Email marketing is a powerful tool for driving executive visibility by providing a direct line of communication with stakeholders.

Strategy 62

Strategy Marketing SEO B2B 62

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Its capability for paid social targeting may surprise you, however. According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. Create a video that starts a conversation. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Presspage

JANUARY 17, 2018

.” “They think of themselves as a media company,” Holtz says, “and this is a good demonstration of that.” It’s essential to add new stories and other content frequently, says Brad Nevin, editor-in-chief of Nissan’s global communications website platforms. ” Update often.

SEO 60

SEO Engineering Mobile Pitching 60

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Here we’ll focus on the third kind and its unique advantages.

How To 99

How To SEO Strategy Social Media 99

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. But most of them don’t get picked up by the media and very few are read by the intended audience. Write Your Heading Last. Short Headlines Work Better.

Writing 52

Writing How To Engineering Industry 52

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Video gets even bigger. Livestream goes mainstream.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. vs. Black Hat SEO.

SEO 78

SEO Engineering Software Google 78

Sword and the Script

FEBRUARY 20, 2024

Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. While 40% of in-house communicators overall are “very satisfied”’ with their agency, satisfaction sinks to just 28% in the U.S. 59%) than it is in Europe (39%) and APAC (35%).

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. As of this writing, brand Pages are unable to create Notes. As with all things marketing, it depends on your goals. Here’s how. Christopher S.

SEO 60

SEO Facebook Employee Web 60

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

Critical Mention

AUGUST 22, 2019

Social Media Friendly. It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. This feature makes video content extremely social media friendly, and it contributes to the continued rise in viewer retention rates and online engagement. Enhances SEO.

Video 95

Video SEO Engineering Radio 95

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Engage with them on social media, comment on their content, and attend industry events. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

MARCH 15, 2016

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. What is Medium? Produce your own engaging content.

Case Study 120

Case Study Writing SEO Social Media 120

Ishmael's Corner

JUNE 16, 2015

As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Domain Authority.

SEO 60

SEO Tools Comparison Google 60

Critical Mention

SEPTEMBER 13, 2019

With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. Asking questions like this provides a better understanding of how you should digitally communicate with clients. The key is to communicate similarly, yet find a way to make your tone distinctive.

Marketing 92

Marketing SEO Radio Video 92