Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Wadds Inc.

FEBRUARY 8, 2023

The role of public relations in strategic planning - Dr Jon White The role of public relations in stakeholder mapping and engagement - Professor Anne Gregory The role of public relations in risk assessment, crisis preparedness and management - Kate Hartley The role of public relations in internal communications - Ann Marie-Blake The role of public (..)

Report 105

Report Publicity Public Affairs Crisis 105

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Zach Silber (CIO, Kivvit): One major change is the accelerated pace of work.

Data 148

Data Public Affairs Crisis Analytics 148

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

JUNE 20, 2022

What is public relations? Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It’s a possible explanation for limited progress made on issues such as diversity and measurement.

Publicity 190

Publicity Study Public Affairs System 190

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. John was right. However, Accreditation wasn’t easy. A doctorate? Practical experience?

Public Affairs 115

Public Affairs Education Nonprofit Study 115

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. Ready to take the guesswork out of measurement?

Measurement 40

Measurement Banking Public Affairs Strategy 40

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. This year – with input from savvy communicators like you – the results will be even better. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

JULY 16, 2022

Throughout the COVID-19 pandemic I witnessed at first hand, the incredible work of practitioners through work for the Government Communication Service and the National Health Service. The pandemic accelerated many of the changes already underway in media, public engagement, and organisational communication.

Publicity 78

Publicity Study Public Affairs Government 78

Wadds Inc.

JUNE 20, 2022

What is public relations? Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It’s a possible explanation for limited progress made on issues such as diversity and measurement.

Publicity 96

Publicity Study Public Affairs System 96

PR Conversations

OCTOBER 27, 2023

Where are the differences between using communication to develop situational awareness in a group of people (without “changing the nature of the discussion”) or trying to influence their communicative behaviour by focusing on how to “correct or enlarge the interpretation”)? “I

Exercises 70

Exercises Interviews Public Affairs Financial 70

Reputation Us

NOVEMBER 3, 2019

A Chief Reputation Officer is deputized within your organization to oversee the important responsibility of safeguarding your reputation through internal and external strategies, and ongoing communications. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Wadds Inc.

JULY 16, 2022

Throughout the COVID-19 pandemic I witnessed at first hand, the incredible work of practitioners through work for the Government Communication Service and the National Health Service. The pandemic accelerated many of the changes already underway in media, public engagement, and organisational communication.

Publicity 52

Publicity Study Public Affairs Government 52

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What is the value of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

OCTOBER 20, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Stuart Bruce

NOVEMBER 27, 2015

PR academics – many African universities offer PR or ‘communication’ courses. The four big growth opportunities for the public relations business that I identified are: African governments and governmental organisations that need to communicate globally to challenge perceptions and encourage inward investment.

Mobile 60

Mobile Public Affairs Government Local 60

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. There are currently numerous communities within the CIPR that are under served.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

PRSay

JANUARY 7, 2020

Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). Accreditation in Public Relations and Military Communications signifies a high level of professional expertise and helps establish community-wide standards of performance.

Public Affairs 148

Public Affairs Communications Community Internal 148

Ethical Voices

JULY 24, 2023

At the heart of it, I am a communicator and an advocate. I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Public Affairs Communications B2C 52

Stuart Bruce

AUGUST 5, 2020

was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208

Report Communications Marketing Publicity 208

Stuart Bruce

NOVEMBER 4, 2020

It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 148

Report Industry Communications Publicity 148

Landis PR

JANUARY 16, 2024

Listeners of this podcast series can actually experience that diversity through the episodes featuring members from around the globe, and you can hear the nuance of their insights into PR and marketing communication in their different markets.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Conduct market research to identify your audience’s needs, preferences, and communication channels.

Strategy 59

Strategy Company Communications Construction 59

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Earned (publications like The New York Times). Measurement. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 119

Survey Measurement Public Affairs Storytelling 119