ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

MAY 20, 2024

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. Robust regulatory frameworks can also inspire market confidence, drawing in investors and speeding up the mainstream adoption of financial technologies. Take, for example, the rise of open banking regulations.

Banking 78

Banking Financial Storytelling Technology 78

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. Delve into market research data. Dig deeper.

How To 310

How To Transportation Software Employee 310

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s.

Big Data 166

Big Data Data Communications Creativity 166

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better. We were impressed.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government.

Communications 106

Communications How To Banking Government 106

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling.

Communications 107

Communications Storytelling Analytics Web 107

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. NEO Messaging applications for communications & PR pros. How communicators use NEO for strategic decision-making. It’s about controlling the narrative.

How To 370

How To Biotechnology Case Study Leadership 370

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Shift Communications

SEPTEMBER 23, 2022

By Alan Dunton, Managing Director, Technology. You have revised the company’s strategic narrative and toiled away on an external communications plan. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. The Role of Executives in External Communications.

Communications 78

Communications Leadership Energy Storytelling 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. You need both.

Leadership 182

Leadership Reputation Internal International 182

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead. In the media, news coverage tends to follow a similar trajectory. PR lessons from previous hype cycles.

How To 78

How To Storytelling Leadership Technology 78

5W PR

JUNE 7, 2021

As a communication tool , instant messaging can achieve goals in an effective way. WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. Multimedia features and storytelling techniques can be used to create striking content.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business.

Travel 91

Travel Trends Tourism Transportation 91

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment.

Survey 120

Survey Communications Ethics Measurement 120

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They also work well for sales and marketing. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted.

Case Study 298

Case Study Study B2B Technology 298

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. or “What was that even about?”. via GIPHY. Cision (@Cision) March 13, 2017. ” #OnBrandPodcast. —

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing. The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape.

Storytelling 74

Storytelling Data Local Leadership 74

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier. Ad dollars will move to influencer marketing. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185