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Giving, FEELing & Communicating in Uncertain Times

Deirdre Breakenridge

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. In the spirit of helping, giving and FEELing for others, I’ve decided to do something a little different myself.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

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What is Thought Leadership?

Landis PR

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. Content: Thought leadership works on all platforms Think about your content.

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Three Tips for Communicating in Uncertain Times

Deirdre Breakenridge

Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.

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Video interview – Turning technicians into leaders who communicate well.

The Stalwart Blog

And communications may be something either that they haven’t really perfected in terms of business communications or haven’t really ever been taught. Joanie Connell: So, people who get promoted into leadership positions in technical organizations are typically technical experts. There’s resistance.

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How to Apply These 12 Best Practices to COVID-19 Communications

PRSay

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation. Show you care.