wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Google is likely to be hit hard, as YouTube and Google News may have to pay out more for hosting content or showing parts of it.

Journalism 48

Journalism Advertising Advertising Google 48

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The post Who Is Fighting Fake News?

Government 149

Government YouTube Wikipedia Google 149

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Identifying a PR crisis. Monitoring.

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Crisis Crisis Communications Journalism YouTube 120

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. We’ve also seen an expansion of what are called influencers, from academic experts, authors, and analysts, to political pundits, creators, and youthful YouTubers.

Trends 185

Trends Storytelling Corporate Leadership 185

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

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Media Relations Automotive Media Newspapers 102

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism.

Meeting 76

Meeting Report Automotive Media 76

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. It all starts with the news you are taking in.

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How To Social Media B2C Television 149

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Thanks to David for leading the way to innovation in marketing, PR, and communications. What We Talked About on Growing Social New. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. You can see their visual activities on their YouTube channel and Kelvin takes part in producing the content.

Internal 152

Internal International Media Pitching 152

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. 23% of reporters said they’d like to spend more time on YouTube. A copy is freely available for download with registration here: The State of Journalism 2021.

Social Media 109

Social Media Report Survey Media 109

Landis PR

DECEMBER 20, 2021

Three years and hundreds of thousands of posts later, people share holiday recipes, grilling tips and can’t-miss desserts using top social channels such as Pinterest, Instagram and YouTube. Companies can also move to a private communication method, such as DM’s on Twitter. Analyze trends in real-time. appeared first on Landis PR.

Social Media 52

Social Media Brand Branding Customer Service 52

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

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Case Study Storytelling Study Social Media 97

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

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Education Course Nonprofit Resources 107

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. Social media is now an invaluable resource for PR and communications pros looking to make targeted pitches for their organization or client. Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. For those not familiar (not sure how this is possible), Cheddar is a “post-cable news, media, and entertainment company that broadcasts live on SlingTV, Hulu Live, YouTube TV, Philo, Twitter, Facebook Watch, Pluto, and Xumo.” Mainstream media outlets with monstrous, loyal followings.

How To 79

How To Media YouTube Twitter 79

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Craft a Better Press Release. Snappy and concise press releases win the day.

How To 60

How To Media Journalism Corporate 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Advertising Age Online. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 7, 2015

Quora has some publishing partnerships with Huffington Post, Forbes, Inc and others who can publish a Quora answer (verbatim) directly to their websites, but even with that benefit it seems odd to communicate on a platform with a relatively small audience. ” Like Quora, Sidewide is small beans compared to the big social platforms.

Social Media 120

Social Media Reddit Media Twitter 120

Communications Conversations

JANUARY 2, 2018

5–Brand journalism case study: How the University of St. 9–Mainstream media vs. YouTube influencers: Which has the bigger audience? Either way, research from Business Insider a couple weeks ago confirms what I blogged about here–if you want to influence/inform people under the age of 35, YouTube is the place to do it.

Banking 0

Banking Instagram YouTube Case Study 0

PR in High Definition

JANUARY 16, 2019

In fact, research published by Mary Sherlock and Danielle Wagstaff in the journal Psychology of Popular Media Culture recently showed that for women there’s a correlation between the frequency of Instagram use and depressive symptoms, self-esteem, general and physical appearance anxiety, and body dissatisfaction. I’m not alone in this.

Instagram 67

Instagram Ethics YouTube Social Media 67

NewsWhip

MAY 19, 2020

Facebook, WhatsApp, and YouTube all featured in the top ten articles. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. If you’d like to perform a full analysis of tech content or publishers, take a tour of NewsWhip’s suite of products.

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Technology Analysis Privacy Facebook 97

Communications Conversations

OCTOBER 19, 2022

What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg. The next closest app–YouTube–saw 74 minutes per user. . #6 – Mainstream media’s days may be numbered. 43% of Gen Z adults said they have never heard of the Associated Press.

Social Media 68

Social Media Media Video Facebook 68

Communications Conversations

MAY 27, 2020

His YouTube numbers were similarly impressive. One thing brands seem to really struggle with when it comes to brand journalism or content marketing is curation. According to an AdAge article , SGN generated 55.3M views on Facebook alone since its inception–outranking Stephen Colbert and Seth Myers of late-night fame.

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Brand Branding Content Marketing YouTube 109

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JANUARY 18, 2020

While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. The speed and openness of communications on the internet have also made the spread of disinformation easier. 1) The risks of disinformation in business.

Film 87

Film Ethics Employee Data 87

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Nick Bell is the VP of Marketing Communications at Cision.

Infographics 72

Infographics Brand Branding Video 72

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Crises communications – it’s not a ? Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism. She always improves my work.

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Government Education Print Ethics 103

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Google provides multiple ways to do that from YouTube amplification, Google content network on media sites to Adwords. Check out my post on integrating paid into your PR communications plan.

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Google Analytics SEO Comparison 120