Communications Interviews Pitching Writing 
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about?
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2021
So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. Winning pitches are engaging, timely and succinct. Keep it short and simple.
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ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.
Stern + Associates
JANUARY 12, 2023
No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.
OnePitch
NOVEMBER 9, 2022
On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Here is a link to his recent interview on the ABC show Let’s Talk Live: [link].
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. We keep things simple. TMI does PR.
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