Sword and the Script

SEPTEMBER 12, 2023

While the software consolidated expense information for finance, which was beneficial, it was painfully difficult for the end user. Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold.

B2B 162

B2B Leadership Marketing Software 162

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

Employee 189

Employee Communications Internal International 189

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership?

Leadership 62

Leadership Conference Data Report 62

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” ” It is sharing information with an audience that is actionable, useful and predictive. An active thought leadership program needs a content calendar that is eminently doable. What Is Thought Leadership, and Why Does It Matter?

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Doctor Spin

JANUARY 19, 2024

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival. Therefore, as a public relations adviser, I adhere to a series of principles to uphold communicative discipline. The practice should be taken seriously. 4 Silfwer, J.

Communications 52

Communications eBook Leadership Corporate 52

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C).

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. The answer may be a strategic thought leadership plan. How do you leverage that thought capital?

Leadership 149

Leadership B2B Tools Conference 149

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. In an age fraught with misinformation and disinformation, we need trusted sources of information more than ever.

Communications 98

Communications Crisis Social Media Storytelling 98

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. It’s time to FEEL First in your communication.

Communications 297

Communications Ethics Travel Employee 297

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. Be genuine in your communications and actions. Foster authenticity.

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

PRSay

NOVEMBER 20, 2023

AI has been a top-of-mind topic for Egan this year, and she has seen an increased interest from the PRSA members and communicators she has met during 2023. The report focuses on five provisions from PRSA’s Code of Ethics: Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences and Enhancing the Profession.

Ethics 164

Ethics Communications Tools Analysis 164

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. We are guests in this wonderful office of M3 Communications , Inc. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

Ethical Voices

APRIL 3, 2023

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. I had a great leadership team. We all take information, assumptions and data differently.

Ethics 78

Ethics Privacy Data Financial 78

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

Communications 203

Communications Nonprofit Creativity Agency 203

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” How can communicators who are not used to it adjust to working in crisis-at-any-moment environments? That’s the last thing you want to do as a communicator.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. Essential communications skills endure.

Public Affairs 87

Public Affairs Communications Radio Television 87

PRSay

JANUARY 19, 2021

To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says. More than half of survey respondents (53 percent) say that when news media is absent, corporations have a responsibility to fill the information void.

Government 158

Government Report Survey Media 158

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Axia PR

JUNE 25, 2023

In a 2022 study, approximately 88% of Chief Information Security Officers (CISOs) surveyed reported to have experienced a cyber incident within the year. Unfortunately, in this day and age, it's not a matter of if, but a matter of when your organization will face a cyberattack.

Communications 62

Communications Government Survey Leadership 62

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric.

Leadership 164

Leadership Blogging Storytelling SEO 164

PRSay

OCTOBER 1, 2020

Coronavirus communications . In March, PRSA addressed one of its public-service responsibilities with an instructive PRsay post titled “How Communicators Can Help Inform the Public during COVID-19 Crisis.”. Voting information. Providing information to help people vote is another public-service responsibility.

Nonprofit 128

Nonprofit Publicity Government Policies 128

PRSay

NOVEMBER 23, 2022

But for public safety communicators, changes to Twitter’s blue-check policies have sown confusion and eroded trust during emergencies. He was safe, but the shooting suspect remained at-large and little information was available. But with all the new check marks, she didn’t know which information she could trust.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

MAY 24, 2016

But your communication alone won’t always convince them your brand can deliver on its promises. Look at other metrics, such as share of voice and your website traffic, to see if you notice any improvements since engaging in thought leadership opportunities. Your audience is skeptical of your brand. You need to become a thought leader.

Measurement 222

Measurement Leadership Pitching Software 222

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170