Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. A general principle when dealing with a matter of public health and safety is to be proactive. Crisis Communications Plan.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. The second principle, which recommends measuring communications outcomes rather than just outputs, “is particularly important for us,” he said.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. At the same time, there’s a bigger incentive for communicators to do the right thing. The key is to represent the public interest, and to do so in good faith.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. The post AP Style in Public Relations: Top Five Tips for Press Releases appeared first on Landis PR.

Publicity 111

Publicity Writing Guidelines Construction 111

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Axia PR

AUGUST 5, 2020

So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. At Axia Public Relations, we follow the “ Associated Press Stylebook’s ” quote attribution policies. Getting the right quote is only half the battle.

Media Relations 118

Media Relations Corporate Guidelines Communications 118

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Expect the unexpected.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

Deirdre Breakenridge

SEPTEMBER 12, 2018

Bernays, arguably the “Father of Public Relations,” a LOT! He was…and remains to me…an incredible example of gentlemanly behavior and public relations professionalism. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL). on various occasions.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines. Stop crises before the start.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

JUNE 9, 2023

Providing Clear Brand Guidelines Clear guidelines are necessary for brand ambassadors to maintain consistent messaging and representation. These guidelines should include the brand’s key values, tone of voice, visual aesthetics, and specific content requirements. User-generated content is a powerful tool for brands.

Brand 88

Brand Branding How To Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Entrants should definitely read the fine print in the rules/guidelines before entering. The post PR Tips On Industry Awards For B2B Tech Companies appeared first on Crenshaw Communications.

B2B 295

B2B Industry Company Case Study 295

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

JANUARY 11, 2024

This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. Each year, I’m disappointed by submissions that omit crucial elements, such as a well-crafted communications plan or thoughtful insights and analysis. Always include your communications plan.

Case Study 94

Case Study Nonprofit Guidelines Ethics 94

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

DECEMBER 12, 2023

AI can enhance productivity and speed up the process of things, but it will never be able to replace the creativity and communication style of human creators. Don’t neglect brand guidelines. Again, be sure to double check whether the content your tool has produced aligns with your brand guidelines. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

Buchanan PR

APRIL 1, 2024

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023. appeared first on Buchanan Public Relations.

Engineering 85

Engineering Google SEO Guidelines 85

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

ImPRessions - Crenshaw Communications

JULY 22, 2020

Public speaking is also a great way to build a personal brand. Here are some guidelines to avoid being the panelist that makes an event go south. . Some younger founders or CEOs may underestimate the responsibility that comes with being the public face of the company. Don’t underestimate the performance element. No pressure!

How To 232

How To Conference B2B Advertising 232

The Hoyt Organization

FEBRUARY 19, 2024

Respond to their review by recognizing their concerns and then offer a direct channel for further communication. Create Policy and Procedure Clear and consistent policies and procedures are the backbone of effective communication, especially when it comes to handling negative comments.

Policies 97

Policies Construction Reputation Privacy 97

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Talk about raising community spirits! How do we persuade Gen Z-ers to follow social distancing guidelines? The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Olive’s plea – and the brand’s response – was even picked up by CNN. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. It seems, that there would have to be a great deal of public scrutiny of whether the information in question is reliable. And I don’t see any winners in this communication war.

Ethics 64

Ethics Guidelines Comparison Creativity 64