Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. The second principle, which recommends measuring communications outcomes rather than just outputs, “is particularly important for us,” he said.

Measurement 172

Measurement Communications Banking Survey 172

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key.

Report 175

Report Company Government Conference 175

5W PR

MARCH 11, 2024

No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void. Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. Open communication, mutual respect, and an appreciation of their creativity are key.

Marketing 78

Marketing Guidelines Fashion Data 78

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. But things are changing rapidly on the corporate activism front.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines. Stop crises before the start.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 124

Communications Crisis Internal International 124

Newsfile

DECEMBER 13, 2023

This article offers AI prompts to help IR professionals enhance outcomes and address communication needs more effectively. They do not require the input of sensitive or confidential corporate information. Develop investor personas for tailored communication strategies for [company website address’s] [key business].

Financial 105

Financial Crisis Management Training Analysis 105

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.

Ethics 82

Ethics Publicity Guidelines Technology 82

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Guidelines Film 144

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Axia PR

SEPTEMBER 15, 2020

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working.

Measurement 62

Measurement Guidelines Corporate Social Media 62

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Stephen Waddington

AUGUST 26, 2020

The guidelines are timely. We are cognisant of living in transformational times and the rise of AI is just one of those factors that is exacerbating the experiential impact on communicator’s working lives,” Professor Ralph Tench, Director of Research, Leeds Business School.

Ethics 140

Ethics Guidelines Data Education 140

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. After the first year of COVID we reorganized communications and marketing at ZF.

Local 95

Local Internal International Crisis 95

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Human Resources should keep up to date on potential symptoms, high-risk travel areas, and CDC recommendations and be sure to communicate these to all employees. Infected Employee.

Policies 103

Policies Guidelines Government Employee 103

Maxim Behar

MARCH 12, 2024

Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. The public landscape is dominated by the language of online communication and social media in particular. elitist members). Sure it can!

Ethics 64

Ethics Social Media Local Corporate 64

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

These changes set up occasions for lively public discussions for clients. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. There’s nothing wrong with quantifying publicity.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Omni-directional communications.

Internal 147

Internal International Employee Mobile 147

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. The post New Rules That Every PR Person Should Know appeared first on Crenshaw Communications. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

JUNE 4, 2019

More to the point, it occurred to me that the confusion could simply be due to some communicators who rarely get involved in IR matters assuming that investor relations presents a higher number of ethical challenges than other communications disciplines. Choosing to do the right thing shouldn’t be and usually isn’t much of a dilemma.

Ethics 124

Ethics Financial Guidelines Corporate 124

Waxing UnLyrical

MARCH 12, 2013

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations.

Ethics 78

Ethics Publicity Guidelines Government 78

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

Ethics 136

Ethics Wikipedia System Facebook 136

5W PR

MAY 24, 2021

It should be a ‘nofollow’ link so that Google’s Webmaster Guidelines are not violated. This technique boosts credibility and communicates information efficiently so the reader understands the message quickly. Make sure it can be easily searched by using Google and corporate search engines. Straightforward writing.

Guidelines 88

Guidelines Infographics Writing Engineering 88