Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. These guidelines create a standardization for responding to negative feedback.

Policies 97

Policies Construction Reputation Privacy 97

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 124

Communications Crisis Internal International 124

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

ImPRessions - Crenshaw Communications

JULY 22, 2020

Public speaking is also a great way to build a personal brand. Here are some guidelines to avoid being the panelist that makes an event go south. . Some younger founders or CEOs may underestimate the responsibility that comes with being the public face of the company. Don’t underestimate the performance element. No pressure!

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Entrants should definitely read the fine print in the rules/guidelines before entering. The post PR Tips On Industry Awards For B2B Tech Companies appeared first on Crenshaw Communications.

B2B 295

B2B Industry Company Case Study 295

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines System 64

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. Talk about raising community spirits! How do we persuade Gen Z-ers to follow social distancing guidelines? The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. Finally, there’s the role of social media in shaping corporate brand reputation.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. What is crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification.

Report 175

Report Company Government Conference 175

Reputation Us

MAY 3, 2022

In response to the alarming rate of incidents, RepUs has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. Staff Training (Virtual or In-Person – based on safety guidelines).

Training 78

Training Guidelines Crisis Management Crisis 78

Onclusive

AUGUST 1, 2017

Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), Take a few helpful tips from Tim Clark to maintain your street cred’ of being a reputable brand publisher.

Brand 231

Brand Branding Guidelines Journalism 231

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

The news that the president and several members of his inner circle have contracted the virus resulted in “worst-practices” communications by the White House. It will do nothing to protect public health. The post The Price Of Losing Credibility appeared first on Crenshaw Communications.

Government 310

Government Crisis Guidelines Report 310

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Logos are images that communicate the meaning behind a brand. Branding Communicates a Clear Message. Branding Defines Value.

Brand 109

Brand Branding Publicity Consumer 109

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community.

Community 52

Community Education Leadership Guidelines 52

Shift Communications

JUNE 14, 2023

Just this week, an editor at a top-tier technology publication told us in passing that they’re getting flooded with article ideas and opinions on genAI that all sounded the same. Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Just this week, an editor at a top-tier technology publication told us in passing that they’re getting flooded with article ideas and opinions on genAI that all sounded the same. Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic.

Company 78

Company Strategy Marketing Technology 78

Prohibition

AUGUST 2, 2023

Celebrities have always held a certain level of influence over the general public, and this influence extends to their purchasing decisions. Furthermore, celebrity endorsements can generate media coverage and publicity for the drink brand. This may include product samples, brand guidelines, and key messaging points.

Brand 62

Brand Branding Reputation Consumer 62

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed.

SEO 147

SEO B2B Google Guidelines 147

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. Crisis management is the process by which an organisation responds to a potential crisis situation that threatens to harm the organisation, its stakeholders, or the wider public. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. There’s nothing wrong with quantifying publicity.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% 14) Public relations salaries were flat.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Like every other public relations activity, panel speaking requires preparation. Here are some guidelines to help you shine in your next panel appearance. How to be the star of your next panel. Above all, don’t be boring. Bring a spark.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. That means more PR professionals are at work on executive visibility and content programs and reputation management is built into every program.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers.

B2B 95

B2B Marketing Measurement Social Media 95

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Conduct an audit of current marketing and communications. Why should it Matter? Having a distinct personality requires an equally distinctive voice.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Maxim Behar

MARCH 12, 2024

Public relations was never an elitist industry; today, it is less so than ever. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. elitist members). Sure it can!

Ethics 64

Ethics Social Media Local Corporate 64