Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Expect the unexpected.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147

Analysis Tools Software SMB 147

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines. Stop crises before the start.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification.

Report 175

Report Company Government Conference 175

Reputation Us

MAY 3, 2022

In response to the alarming rate of incidents, RepUs has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. Staff Training (Virtual or In-Person – based on safety guidelines). Training Sessions.

Training 78

Training Guidelines Crisis Management Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling.

Writing 294

Writing Journalism Pitching Guidelines 294

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. It seems, that there would have to be a great deal of public scrutiny of whether the information in question is reliable. This is regulated by international conventions and laws.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Stuart Bruce

NOVEMBER 1, 2017

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. It’s when you set the communications objectives.

Measurement 68

Measurement Publicity Case Study Government 68

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

MAY 14, 2024

Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. More than 1 billion people worldwide have some type of disability.

Social Media 83

Social Media Media Video SEO 83

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Again, broad guidelines are helpful here.

B2B 105

B2B Twitter Brand Branding 105

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. In public relations, this lives in the art of pitching. 2) Know Your Audience.

Communications 60

Communications Film Guidelines Pitching 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 90

Agency Energy Crisis Management Industry 90

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Be crystal clear in your communications.

Meeting 191

Meeting Agency Creativity Case Study 191

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. The events that played out in the public sphere around OpenAI over the last few weeks have undoubtedly made it one of the biggest stories of the year.

Crisis 36

Crisis How To Guidelines Reputation 36

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. Both marketers and PR workers aim to create an image for their brand in the public eye.

Marketing 68

Marketing SEO Guidelines eBook 68

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. The post New Rules That Every PR Person Should Know appeared first on Crenshaw Communications. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. Read: Emory’s Excellent Crisis Communication on Facebook. An important question for any healthcare institute to answer.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. The post How PR Can Treat Every Company Like a Start-Up appeared first on Crenshaw Communications.

Company 120

Company Guidelines Leadership Financial 120

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 98

Case Study Study Guidelines Internal 98

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 95

B2B Marketing Measurement Social Media 95

Prohibition

AUGUST 3, 2023

This agility and responsiveness are vital in today’s dynamic media landscape, where trends and public sentiment can change rapidly. While public relations is an integral part of any marketing strategy, quantifying its effectiveness can be tricky without the right tools or expertise.

Measurement 62

Measurement Tools Guidelines Social Media 62

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Reputation Us

OCTOBER 15, 2019

ReputationUs (RepUs), a communications and reputation management firm and NAO Verified Business Affiliate member works with nonprofits to help enhance, protect and defend their reputation through their Nonprofit Reputation Ignitor. The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60