PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators. . Why might that be?

Communications 107

Communications Viral Case Study Exercises 107

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195

Strategy Marketing Measurement eBook 195

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. The general public. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

JULY 2, 2018

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Lessons for communicators. Department of Defense (DOD).

Communications 113

Communications Public Affairs Conference Exercises 113

PR in High Definition

AUGUST 31, 2022

Clearly, this meteoric shift in such a short space of time has profound implications for working life in general, but especially for the way that organisations communicate. Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. was deafening.

Internal 62

Internal International Communications Exercises 62

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

AUGUST 6, 2021

For more articles on health & wellness, please read this month’s edition of Strategies & Tactics , PRSA’s award-winning publication. Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues.

Exercises 178

Exercises Energy Groups Consumer 178

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done.

Exercises 136

Exercises Comparison Internal International 136

Reputation Us

JUNE 23, 2019

Monitor, Plan And Communicate. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. Our core crisis preparation services include: CRISIS COMMUNICATION PLAN. Be Prepared. .”

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Deirdre Breakenridge

JANUARY 2, 2020

Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. How much do you use FEEL in your communication through all of your channels?

Exercises 204

Exercises Video Interviews Communications 204

The Hoyt Organization

SEPTEMBER 18, 2023

How To Lead During Difficult Times Leading during challenging times requires a combination of essential leadership skills with the following key elements: Make Sure You’re At Your Best One of your leadership responsibilities is to model the way. Employees feel valued when you ask about their welfare.

Employee 93

Employee Leadership Exercises Policies 93

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?”

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. The post 7 Common PR Mistakes Startups Make appeared first on Crenshaw Communications. Bad timing.

Agency 205

Agency Pitching Internal International 205

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. Paperwork / Confidence : Unicorns may have the legacy of investment capital and a significant amount of administration tying them down, particularly if they’ve gone public.

Communications 48

Communications Exercises Fashion Newspapers 48

PRSay

SEPTEMBER 12, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 116

Ethics Education Exercises Leadership 116

Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

SEPTEMBER 21, 2020

Carolynn Johnson is a fan of the ICON 2020 theme — “Strategic Communications: Navigating a World Disrupted.”. “I Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.” Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”

System 158

System Conference Exercises Resources 158

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career.

Tools 100

Tools Analysis Technology Internal 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

Stern + Associates

OCTOBER 12, 2023

Decision makers need to understand the muscle they’ll need to exercise as they journey toward the future. Through emerging technologies like communications networks, sensors, renewable electricity and vertical farming , Azhar sees a bright future for humanity. “We There’s no magic pill,” Azhar cautions.

Energy 62

Energy Technology Government Financial 62

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. In 2014, when nine infernos blazing in the San Diego region threatened California State University San Marcos (CSUSM), a school of 11,300 students, the rapid response skills of the Public Relations team were held to the fire.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” The study’s application to normal everyday communication between people in the real world has been widely debunked. The content of what you communicate is important.

Exercises 83

Exercises Interviews Energy Communications 83

Shift Communications

NOVEMBER 5, 2015

Disagree in private; unite in public. So if you are finding yourselves at a crossroads in your growth and as a leadership team, get together face to face. I can promise it will be a transformative exercise that will foster the magic that can happen when you have a senior team aligned towards a common goal. Show mutual respect.

Construction 60

Construction Exercises Leadership Agency 60

Shift Communications

NOVEMBER 5, 2015

Disagree in private; unite in public. So if you are finding yourselves at a crossroads in your growth and as a leadership team, get together face to face. I can promise it will be a transformative exercise that will foster the magic that can happen when you have a senior team aligned towards a common goal. Show mutual respect.

Construction 60

Construction Exercises Leadership Agency 60

Shift Communications

NOVEMBER 5, 2015

Disagree in private; unite in public. So if you are finding yourselves at a crossroads in your growth and as a leadership team, get together face to face. I can promise it will be a transformative exercise that will foster the magic that can happen when you have a senior team aligned towards a common goal. Show mutual respect.

Construction 60

Construction Exercises Leadership Agency 60

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

AUGUST 4, 2015

The leadership called for a quick huddle with key players from across the unit. It’s hard to underestimate the power of focus that comes with a mental exercise on a white board. Likewise it’s what stakeholders in a company expect of business leadership. Thought leadership webinars. So too is completion in business.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. It’s an exercise in futility. What Does the Law Say? It is or it isn’t.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. After defining goals, competition, opportunities/problems, audiences, trends and technologies, the business owner saw six top issues of addressability (how easily can communications address the issue at hand) and importance (to growing the business).

Strategy 88

Strategy Analysis Small Business Measurement 88

Doctor Spin

DECEMBER 4, 2022

Even people who exercise abstract thinking, logic, reason, and the ability to recognize complex issues can resort to this thinking style when threatened. Please consider supporting the blog by sharing it with other PR- and communication professionals. 4 See also conversion theory.

How To 52

How To Handbook Resources Groups 52