Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Like the publication reputation, publication reach did not have a strong correlation with website traffic.

Publicity 195

Publicity Consumer Media Reputation 195

Reputation Us

FEBRUARY 7, 2023

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?”

Communications 88

Communications Reputation Real Estate Publicity 88

PRSay

MARCH 16, 2020

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern. Be truthful — honesty is fundamental to gaining and maintaining public trust. To date, T. Research U.S.-specific

Crisis 218

Crisis Communications Publicity Guidelines 218

Deirdre Breakenridge

MARCH 24, 2020

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. Here’s to giving, helping and feeling more. We’re in this together.

Communications 236

Communications Leadership Video Publicity 236

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 177

Leadership Industry Conference Trade Shows 177

Ishmael's Corner

OCTOBER 6, 2022

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We tend to correlate experience with stronger leadership. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game.

Leadership 96

Leadership Storytelling Communications Publicity 96

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 180

Communications Crisis Social Media Pitching 180

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Bizzabo is a fantastic partner, and we’re honored to be recognized for such a worthwhile program,” commented Dorothy Crenshaw, founder and CEO of Crenshaw Communications. About Crenshaw Communications. Campaign for leading event success platform Bizzabo is honored.

Communications 156

Communications B2B Agency Publicity 156

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

Publicity 117

Publicity Communications Strategy Education 117

Agility PR Solutions

MAY 4, 2023

Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment.

Agency 78

Agency Communications Report Social Media 78

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199

Publicity Crisis Communications Government 199

Agility PR Solutions

JULY 21, 2020

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication.

Communications 195

Communications Publicity Leadership Industry 195

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Publicity 126

Publicity Company Pitching Media 126

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Reputation Corporate Crisis 248

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website. There is no bigger issue.

Publicity 197

Publicity Corporate Public Affairs Government 197

Shift Communications

SEPTEMBER 23, 2022

You have revised the company’s strategic narrative and toiled away on an external communications plan. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Step one is to triage why the executives are reluctant to participate in external communications.

Communications 78

Communications Leadership Publicity Storytelling 78

5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future.

Publicity 88

Publicity Social Media Media Financial 88

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Agency Communications 167

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. After the election, we were inundated with public-records requests.

Communications 185

Communications Social Media Publicity Twitter 185

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference.

Reputation 194

Reputation Publicity Leadership Communications 194

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. As PR Daily reports , commenting on social media about a public tragedy can appear tasteless. Illustration credit: lightly stranded]

Social Media 167

Social Media Publicity Media Journalism 167

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

Communications 203

Communications Agency Nonprofit Crisis 203

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., It came in college.

Crisis Communications 179

Crisis Communications Crisis Communications Course 179

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Ethics Corporate 157

Shift Communications

DECEMBER 6, 2022

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Thought Leadership Channel Strategy.

Communications 78

Communications Social Media Leadership B2C 78

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. or change. We see it in first-mover companies as well.

Leadership 401

Leadership B2B Publicity Communications 401

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Communications 135

Communications Corporate Public Affairs Publicity 135

Onclusive

FEBRUARY 24, 2021

The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Communications 195

Communications Case Study Media Relations Pitching 195

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 97

Publicity Conference Measurement Strategy 97

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation. Show you care.

Communications 205

Communications Crisis Management Crisis How To 205

Deirdre Breakenridge

MAY 20, 2019

Perhaps some well-executed public diplomacy could have made all the difference. First things first–what is public diplomacy (PD)? Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures.

Publicity 304

Publicity Communications Internal International 304

The Hoyt Organization

JANUARY 9, 2023

It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. The post Reputation Management Thought Leadership appeared first on The Hoyt Organization. It is the practice of monitoring, safeguarding and improving a company’s image or standing.

Reputation 92

Reputation Leadership Communications Brand 92

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. What’s important is the management viewpoint of public relations.

Publicity 77

Publicity Reputation Communications Corporate 77

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. PR Plans Performance Communications.

Communications 78

Communications Social Media Media Analysis 78

PRSay

NOVEMBER 23, 2022

But for public safety communicators, changes to Twitter’s blue-check policies have sown confusion and eroded trust during emergencies. said she ordinarily would have gone on Twitter to check the university’s public-safety account for updates. Instead, his “Twitter Blue” feature would let any user who pays $7.99

Crisis Communications 143

Crisis Communications Crisis Communications Social Media 143

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 191

Handbook Publicity Newspapers Social Media 191