5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. Social media platforms offer direct communication with consumers.

Fashion 78

Fashion Communications Brand Branding 78

Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. Since I was 16, I’ve been in communications.

Ethics 79

Ethics Publicity Radio Local 79

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 72

Ethics Agency Journalism Corporate 72

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Organizational Listening: The Missing Essential in Public Communication Jim Macnamara £27.00

Publicity 52

Publicity Communications Government Airlines 52

PRSay

JUNE 9, 2021

A commitment to ethics. Communicators and legal experts following the case wonder whether the suit will start a trend of potential litigation against other marketing and PR firms that work with clients in a variety of industries. “A For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 166

Crisis Ethics Publicity Marketing 166

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. What is the most difficult ethical challenge you ever confronted? So a fun new change in my work world.

Report 91

Report How To Ethics Nonprofit 91

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 196

Meeting Education Ethics Leadership 196

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Maxim Behar

APRIL 23, 2023

There must be respect in the communication and decent loyalty to the voters. It's extremely ambiguous from a purely communicative point of view, without any specific communication as to why and how they're doing it. They need to sit down and consider uniting for the local elections, because they are important, too.

Government 52

Government Communications Ethics Crisis 52

Ethical Voices

OCTOBER 3, 2022

Joining me on this week’s episode is Renea Morris, APR, Fellow PRSA , the Vice Chancellor for Marketing and Communications at the University of Denver. She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? We were actually closing entire locations.

Ethics 80

Ethics Nonprofit Community Local 80

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. I tried with the new stores to engage the local community.

Ethics 52

Ethics Strategy Real Estate Local 52

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

Ethics 81

Ethics Data Crisis Apparel 81

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. The ethics of how we are covering Kanye West. Why we need to update disclosure rules.

Ethics 51

Ethics Interviews Advertising Advertising 51

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Maxim Behar

JUNE 12, 2024

How do we communicate, what do we say, and what do we understand? Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Is there a formula for successful communication?

Ethics 69

Ethics Social Media Travel Newspapers 69

Sword and the Script

AUGUST 24, 2021

One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. Most communicators (60%) say their organization doesn’t use it (rarely or never).

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

Stuart Bruce

DECEMBER 29, 2014

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

Ethics 96

Ethics Local Blogging Internal 96

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Ethics is a new compulsory module where you must log at least 5 points. World Communication Forum Association.

Training 60

Training Ethics Course Analytics 60

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities! We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). And second, school newspapers are in my blood.

Newspapers 78

Newspapers Blogging Groups Print 78

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. She always improves my work.

Government 103

Government Education Print Ethics 103

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. For instance – no one can make selections or interviews without unconscious bias training. Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

OCTOBER 15, 2023

Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Maxim: Hi, Sasho.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. Let’s hear more from this Rock Star. Easy – my team!

Energy 68

Energy Corporate Travel Internal 68

Communications Conversations

MARCH 14, 2017

I also plan to launch a Facebook live series in March to explore the issues impacting communications professional – seems to be happening daily…. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter. We need to talk about why ethics matter now more than ever. A few examples?

Ethics 68

Ethics Leadership Examples Fashion 68

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

How To 116

How To Film Agency Corporate 116

Communications Conversations

AUGUST 31, 2018

My wife is in PR and communications. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. I left the interview thinking “Man…wouldn’t it be neat to work at a company like that?” ” Not as much as you might think.

Media 112

Media Journalism Report Video 112

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

JULY 17, 2014

High-quality thinking and good, ethical practices. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Or they think it’s only about media.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40