Lauri Pehar Borsh

MARCH 21, 2019

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Lauri Pehar Borsh

SEPTEMBER 21, 2018

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1.

Trends 68

Trends SEO Communications Engineering 68

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. And invest money in your SEO. One last stat: SEO leads have a 14.6

Social Media 75

Social Media SEO Media Local 75

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. All are challenges faced by many corporate communicators on a daily basis.

Airlines 87

Airlines Web SEO Internal 87

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

Lauri Pehar Borsh

FEBRUARY 7, 2019

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR.

Mobile 60

Mobile Web Digital PR Journalism 60

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? Think about how you can make the most of a PR win. For the original blog, please visit here. Sometimes all it takes is adding one task to your team’s workflow.

Conference 59

Conference Consumer Social Media Google 59

Solo PR Pro

APRIL 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. Nicole Marshall, Curated Communications.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How to Develop a Successful Digital Coupon Campaign.

Analytics 75

Analytics SEO Google Facebook 75

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Landis PR

JANUARY 16, 2024

Listeners of this podcast series can actually experience that diversity through the episodes featuring members from around the globe, and you can hear the nuance of their insights into PR and marketing communication in their different markets.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

JANUARY 27, 2016

As PR professionals, I’d like to think we are the ultimate owners of trust. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Custodians of trust. Are we watching, listening?

Customer Service 40

Customer Service Reputation Energy SEO 40

ZudePR

JUNE 10, 2015

I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. For blog posts, but use it for any communication. The second (some might say first) most important aspect of any piece of communication is the image. Particularly in digital public relations engagement. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Wildfire

AUGUST 1, 2018

Marketers expect PRs to be able to do the same, and then we end up trying to measure the wrong thing, which serves nobody well. The ROI of Marketing” – new cartoon and post on the communication gap between CMOs and CFOs [link] #marketing #advertising #ROI #cartoon pic.twitter.com/U58dnGwQfY. — But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

5W PR

JUNE 6, 2022

Additionally, the two-way communication opportunities that a number of platforms provide to their users are a great way for companies to figure out ways to create better communication with their target audiences and respond to their needs, which can improve the overall PR efforts.

Trends 88

Trends Data SEO Consumer 88

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Stern + Associates

MAY 27, 2016

Public relations, as we know it, continues to evolve, adapting to a world where people trust influencers on social media just as much as their friends and family. The post 5 Things You Should Know About Digital Public Relations appeared first on Stern Strategy Group.

Publicity 62

Publicity Groups Social Media Strategy 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Create personal and business sites that you manage where possible – on all search platforms and in social media. Be present on key social media platforms, and post proactively. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google.

Reputation 185

Reputation SEO Web Community 185

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines.

Industry 52

Industry Web Wikipedia Education 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. We got to experience the hippie web (2005-2015) revolving around earned and owned media.

Education 52

Education Industry Web Wikipedia 52

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” S: SEARCH & SOCIAL. SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. My two biggest daily challenges are social media and reading.

Writing 114

Writing Social Media SEO Blogging 114