Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. SEO is constantly changing and evolving.

Digital PR 88

Digital PR Company SEO Newspapers 88

Ishmael's Corner

JANUARY 25, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment.

SEO 172

SEO Engineering Storytelling Communications 172

Lauri Pehar Borsh

OCTOBER 5, 2020

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Trends Communications Digital PR 60

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Before jumping into the experiment, a few words on the big picture.

SEO 152

SEO Corporate Blogging Storytelling 152

Lauri Pehar Borsh

MARCH 21, 2019

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Lauri Pehar Borsh

MARCH 21, 2019

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Presspage

APRIL 9, 2018

In this webinar, you will learn: The changing role of PR in the digital world; from a cost to profit center The impact of recent changes in social (i.e. The work of modern communicators has for the most part turned digital. We'll be sending out the recording to all registrants after the webinar.

SEO 79

SEO Engineering Corporate Web 79

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Verify emails before sending them using our favorite digital PR tool for verification, called Neverbounce.

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. It’s impactful and something I do too! Know the news.

SEO 71

SEO Film Reddit Video 71

Lauri Pehar Borsh

SEPTEMBER 21, 2018

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1.

Trends 68

Trends SEO Communications Engineering 68

5W PR

FEBRUARY 12, 2024

Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective. Instead, it involves precisely targeting specific platforms and communities where the target customers gather. In today’s digital age, transparency and authenticity are paramount, as information spreads rapidly.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Ishmael's Corner

OCTOBER 21, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” The post SEO Welcomes Storytelling and PR to the “Family.”

Storytelling 60

Storytelling SEO Google Communications 60

The Resolution Blog

MAY 11, 2018

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018.

SEO 120

SEO eBook Data Measurement 120

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc).

Software 151

Software How To SEO System 151

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. All are challenges faced by many corporate communicators on a daily basis. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Understanding SEO. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Solo PR Pro

APRIL 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. Nicole Marshall, Curated Communications.

Tools 89

Tools Google LinkedIn Leadership 89

The Proactive Report

MAY 27, 2018

New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. But the new skills are creeping up the list.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

Waxing UnLyrical

AUGUST 4, 2014

Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How to Develop a Successful Digital Coupon Campaign. Kami Huyse introduces us to the new standard for digital analytics from Google. Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

Lauri Pehar Borsh

FEBRUARY 7, 2019

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. appeared first on Laurie Pehar Borsh Digital PR. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Digital PR Journalism 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Landis PR

FEBRUARY 5, 2024

Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. But how can you navigate the intricacies of PR in the digital era?

Publicity 59

Publicity Privacy YouTube Analysis 59

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175