Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

Landis PR

FEBRUARY 5, 2024

Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. But how can you navigate the intricacies of PR in the digital era?

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Waxing UnLyrical

JANUARY 27, 2016

These all have one thing in common; they show a company that is paying attention to details, and is mindful of how they communicate. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? Are we being mindful enough? Are we watching, listening?

Customer Service 40

Customer Service Reputation Energy SEO 40

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

Listeners of this podcast series can actually experience that diversity through the episodes featuring members from around the globe, and you can hear the nuance of their insights into PR and marketing communication in their different markets.

Agency 59

Agency Internal International Meeting 59

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

5W PR

JUNE 6, 2022

Additionally, the two-way communication opportunities that a number of platforms provide to their users are a great way for companies to figure out ways to create better communication with their target audiences and respond to their needs, which can improve the overall PR efforts. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology.

Software 119

Software Case Study Advertising Advertising 119

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Do you want to do something about it? Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Yes, if the goals are SEO and conversions.

Construction 62

Construction How To Media Google 62

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. 34% of companies say they can’t find people with the right digital skill. SF: Online Reputation Management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59