PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. The fall out of an employee crisis is longer lasting than a few bad articles.

Reputation 48

Reputation Employee Google Internal 48

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. The comms team reacted fast and the organisation was quick to make changes – and communicate them well! Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

Prohibition

AUGUST 15, 2022

The response from James Watt, BrewDog CEO, did not go down well, after he warned the people participating that their identities could be exposed, saying that anonymity ‘could never be guaranteed’ after attempting to control the situation and persuading staff to withdraw their consent – definitely not a good move!

Crisis 62

Crisis Viral Government Crisis Communications 62

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stuart Bruce

NOVEMBER 10, 2017

It also won a prestigious Titanium Lion that celebrate “game changers”, specifically “Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.” Are we practising what we preach?

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. So, if a crisis hits, you’ll have a strong foundation in place to communicate next steps with staff.

Handbook 62

Handbook Crisis Company Reputation 62

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Barokas

NOVEMBER 28, 2017

Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. What our options are.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. This includes a communication plan (think old school phone chains): Who will physically communicate that an issue has occurred?

Company 60

Company Guidelines Crisis Measurement 60

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles.

Sports 113

Sports Retail Local Report 113

Maxim Behar

DECEMBER 4, 2021

Leading PR expert and CEO of M3 Communications Group, Inc. Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " in decades.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. The post “Can I just speak to a real person, please?” – the rebrand of the chatbot appeared first on Firefly Communications.

Banking 71

Banking Software Employee Study 71

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. It definitely takes time, though. They’re getting a heck of a deal.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

JULY 10, 2019

Angry social media users expressed that if more people of colour worked at the fashion house, this insensitive garment may have been flagged as inappropriate and racist before being sold and would have definitely saved them making this serious fashion error. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Is it valuable information around the customer journey?

Analytics 40

Analytics Crisis Data Measurement 40

PR in High Definition

DECEMBER 17, 2020

Stronger communication of social and political movements. The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. This year, we have seen social justice efforts dialled up drastically.

Trends 71

Trends Reputation Course Media Relations 71

Mindful Marketing

FEBRUARY 15, 2017

And it is, but it definitely comes at a cost. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. Crisis communications? But where does PR land in this mix? So when is the right time to hire a PR agency? Can we do our own PR? Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stuart Bruce

JULY 23, 2017

And forgive me if I groan again when I read “ROI is definitively our #1 challenge:”. Marketing and communications professionals also need to remember that CEOs and CFOs do understand what real ROI is so you don’t impress them much with your bulls**t interpretations of return on investment. Is it really?

Social Media 68

Social Media Media Customer Service Corporate 68

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. And it’s our job as communication professionals to influence these experiences and make the most of interactions.

Reputation 48

Reputation Handbook Exercises Groups 48

PR in High Definition

FEBRUARY 17, 2017

However, if these movements aren’t tied to any concrete brand values, savvy consumers and media will soon realise that your brand’s public displays of social responsibility or political involvement are only masking a communications and marketing strategy designed to help sell. appeared first on Firefly Communications.

Strategy 72

Strategy Brand Branding Employee 72

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. You mentioned the pressure that end-users and employees may feel.

Ethics 51

Ethics Interviews Advertising Advertising 51

PR in High Definition

OCTOBER 19, 2017

And second, what should you do as a communications professional if they do misbehave? You wouldn’t give a few days training to a junior member of staff and expect them to perform well without a manager, and algorithms don’t have the common sense or moral compass that new employees have. Handling a crisis in AI. 1] [link]. [2]

Ethics 67

Ethics Crisis System Training 67

PR in High Definition

MAY 31, 2022

In 2003, 8 former employees sued Abercrombie for race and sex discrimination. So, what can we learn from this as communications professionals? appeared first on Firefly Communications. When Jeffries began his tenure as CEO, he built the brand upon racist and discriminatory values.

Reputation 62

Reputation Policies Leadership Company 62

Maxim Behar

DECEMBER 20, 2022

I love working with you and with M3 Communications Group, Inc. And what always impresses me most is how much your employees love you. I have known Maxim Behar for many years, but we have been actively working with him and his team for the past few years, as M3 Communications Group, Inc. Communications Specialist.

Energy 52

Energy Groups Internal International 52

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. So, what’s my definition of content marketing? for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52