Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

5W PR

AUGUST 14, 2023

PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Allow the agency creative freedom. And, share externally on all social media platforms and other communications channels. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Proactive communication is just as important as recap communication as well. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Videos are able to tell a story to audiences in ways that still image assets could never.

Social Media 118

Social Media Video Marketing Media 118

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Mora Communications

SEPTEMBER 24, 2015

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. Telling a good story is a creative process, so, being that your field is steeped in creativity, use that to your advantage.

Storytelling 45

Storytelling Creativity Study Tools 45

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. A social community where a brand interacts with fans and customers is an obvious start.

Storytelling 233

Storytelling Education Software LinkedIn 233

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. Q6: What tools do you recommend for PR pros to help them to sharpen their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. It maintains the authentic and relatable storytelling that resonates with audiences.

Publicity 99

Publicity Ethics Analysis Data 99

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. That would be an overall boon to communicators and bring welcome stability to the sector.

Trends 182

Trends Privacy Technology Data 182

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better. We were impressed.

Technology 78

Technology Creativity Storytelling Communications 78

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

AUGUST 3, 2023

Platforms like Snapchat and TikTok have capitalised on this trend by offering consumers a seamless vertical video experience, allowing friends to communicate across the platform using only a vertical video format. Brands and content creators will leverage these tools to create authentic and engaging connections with their audience.

Video 118

Video Social Media Media YouTube 118

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Prohibition

AUGUST 1, 2023

By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values. The Role of Public Relations in Promoting Vegan and Vegetarian Foods Public relations is a powerful tool for promoting vegan and vegetarian foods.

Brand 62

Brand Branding Ethics Storytelling 62

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you?

Pitching 153

Pitching Media Conference Storytelling 153

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Find more articles on writing and storytelling in the February issue of Strategies & Tactics.

Writing 148

Writing Storytelling Data Analysis 148

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can social media & digital tools facilitate major personal and professional changes?

Community 150

Community Social Media Media Education 150