Expert insights. Personalized for you.
How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. MORE
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers. The post Take our survey: The State of Communication Summer 2020 appeared first on PR Daily. MORE
A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. MORE
Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. MORE
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s It’s also not posting content on social media and calling them ‘stories.’”. That’s where many communicators misfire. “A The post 5 ways to infuse emotion into your storytelling appeared first on PR Daily. MORE
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. Reams, who spent 12 years as deputy director of the CIA Museum before assuming her social media role, recommends a curator’s approach to presenting content. Successful exhibit content is accessible, highly visual, easy to understand and absorb—and relevant. How can you maximize your content? MORE
How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Content Marketing Assets: *NEW!*Audio Content Series. MORE
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue. MORE
Have the keen marketing strategies and insights in “The Simpsons” eluded you? Those might be the last things you’d expect from the animated series, but the show offers 618 (and counting) episodes’ worth of communications genius. Let’s examine four content marketing-centric lessons all communicators can glean from Homer, Marge, Comic Book Guy and the show itself. By contrast, “The Simpsons” tempers its snark with redemptive content. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. MORE
From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Internal communicators. MORE
Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. It’s the predominant driver in modern marketing. Content marketing shares insights and focuses on how your buyer’s life can be easier. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World. MORE
Tactics and platforms change, but bedrock storytelling principles remain. Scouring the internet for the most current marketing techniques is like searching for almost anything – there’s too much content. Keep communications going in a non-obtrusive way – their desired way. MORE
PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content. MORE
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations might be running on reduced hours or staff numbers. The current market climate means businesses across a multitude of industries are having to scale like never before. Pick your most valuable content. MORE
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. Communicators from an array of industries will attend, seeking new strategies for telling their brands’ stories to today’s increasingly distracted and time-pinched audiences. MORE
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content. MORE
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. We could have told an incredible story ourselves and thrown a great party, but we wanted third party perspective,” says Lou Dubois, director of content for global brand communications at Hilton Worldwide. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. MORE
The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Content Series. Interactive Content. MORE
You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Join 12 experts at Children’s Hospital of Colorado for an agenda packed with strategies that will turn your content into captivating communication. Shift storytelling from being all about you to being all about your customers. MORE
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Whether you use Adobe Premiere or a free video editing tool , share the steps of your success with other communicators. MORE
1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. On social [media] and on mobile, however, you are scrolling through content that feels very intimate and immediate—pictures of your family and your friends. Content Marketing Social Media Storytelling digital marketing MORE
Calling all content marketing, PR, social media and video experts! We’re searching for sponsors to join our Brand Storytelling & Content Marketing Conference at Disneyland. Book one of the following programs and reach 200+ communicators at our event—and hundreds more on Ragan.com or PRDaily.com: Content Thought Leadership and Presentation Sponsor (Main Agenda). Marketing flyer in attendee folders. Marketing flyer in attendee folders. MORE
How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content? MORE
You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. MORE
As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. Jo Spink is the founder of Spink Healthcare Communications Agency. . MORE
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it. MORE
Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” “Interactive content converts better than passive content and gets shared more.” MORE
Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences. MORE
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. Dorothy Crenshaw is CEO of Crenshaw Communications. MORE
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. MORE
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape. FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. MORE
Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications. MORE
In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ]. MORE
The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age. This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling. MORE
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. They don’t make it part of their marketing DNA. MORE
During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. These messages are PR works of art and will surely be staples of communication study in future. Looking for more insights on brand storytelling and content marketing? MORE
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content. MORE
Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling. MORE
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1. MORE
PR Daily
FEBRUARY 12, 2021
PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.
PR Daily
OCTOBER 30, 2020
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.
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PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Whether you use Adobe Premiere or a free video editing tool , share the steps of your success with other communicators.
PR Daily
NOVEMBER 2, 2020
Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.
PR Daily
DECEMBER 8, 2020
The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Content Series. Interactive Content.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1.
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PR Daily
JUNE 26, 2019
Calling all content marketing, PR, social media and video experts! We’re searching for sponsors to join our Brand Storytelling & Content Marketing Conference at Disneyland. Book one of the following programs and reach 200+ communicators at our event—and hundreds more on Ragan.com or PRDaily.com: Content Thought Leadership and Presentation Sponsor (Main Agenda). Marketing flyer in attendee folders. Marketing flyer in attendee folders.
PR Daily
AUGUST 24, 2020
The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age. This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling.
PRSay
MAY 13, 2020
Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. It’s the predominant driver in modern marketing. Content marketing shares insights and focuses on how your buyer’s life can be easier.
PR Daily
SEPTEMBER 1, 2020
Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual.
PR Daily
OCTOBER 7, 2020
A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ].
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PR Daily
JULY 9, 2019
You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started.
PR Daily
FEBRUARY 19, 2021
Tactics and platforms change, but bedrock storytelling principles remain. Scouring the internet for the most current marketing techniques is like searching for almost anything – there’s too much content. Keep communications going in a non-obtrusive way – their desired way.
Onclusive
APRIL 9, 2019
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.
PR Daily
DECEMBER 2, 2019
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. Dorothy Crenshaw is CEO of Crenshaw Communications.
PR Daily
JULY 30, 2019
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.
PR Daily
JUNE 14, 2019
Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling.
PR Daily
MARCH 16, 2020
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. Reams, who spent 12 years as deputy director of the CIA Museum before assuming her social media role, recommends a curator’s approach to presenting content. Successful exhibit content is accessible, highly visual, easy to understand and absorb—and relevant. How can you maximize your content?
PR Daily
APRIL 30, 2019
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. Communicators from an array of industries will attend, seeking new strategies for telling their brands’ stories to today’s increasingly distracted and time-pinched audiences.
PR Daily
OCTOBER 30, 2020
Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.
PR Daily
SEPTEMBER 19, 2019
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s It’s also not posting content on social media and calling them ‘stories.’”. That’s where many communicators misfire. “A The post 5 ways to infuse emotion into your storytelling appeared first on PR Daily.
PR Daily
SEPTEMBER 16, 2020
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape. FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ].
PR Daily
AUGUST 28, 2020
As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. Jo Spink is the founder of Spink Healthcare Communications Agency. .
Ishmael's Corner
AUGUST 23, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more.
PR Daily
AUGUST 6, 2019
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. We could have told an incredible story ourselves and thrown a great party, but we wanted third party perspective,” says Lou Dubois, director of content for global brand communications at Hilton Worldwide. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].
PR Daily
AUGUST 14, 2018
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. They don’t make it part of their marketing DNA.
PR Daily
NOVEMBER 4, 2020
In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ].
PR Daily
APRIL 15, 2020
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations might be running on reduced hours or staff numbers. The current market climate means businesses across a multitude of industries are having to scale like never before. Pick your most valuable content.
PR Daily
SEPTEMBER 10, 2015
You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Join 12 experts at Children’s Hospital of Colorado for an agenda packed with strategies that will turn your content into captivating communication. Shift storytelling from being all about you to being all about your customers.
PR Daily
FEBRUARY 21, 2019
1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. On social [media] and on mobile, however, you are scrolling through content that feels very intimate and immediate—pictures of your family and your friends. Content Marketing Social Media Storytelling digital marketing
Cision
JUNE 2, 2015
Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” “Interactive content converts better than passive content and gets shared more.”
PR Daily
MAY 2, 2019
From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Internal communicators.
PR Daily
JUNE 12, 2015
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.
PR Daily
JUNE 26, 2017
How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?
Cision
MAY 25, 2015
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.
PR Daily
JULY 9, 2020
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers. The post Take our survey: The State of Communication Summer 2020 appeared first on PR Daily.
wiredPRworks
NOVEMBER 18, 2020
How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework.
PR Daily
JUNE 19, 2018
How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Content Marketing Assets: *NEW!*Audio Content Series.
PR Daily
JUNE 29, 2017
Have the keen marketing strategies and insights in “The Simpsons” eluded you? Those might be the last things you’d expect from the animated series, but the show offers 618 (and counting) episodes’ worth of communications genius. Let’s examine four content marketing-centric lessons all communicators can glean from Homer, Marge, Comic Book Guy and the show itself. By contrast, “The Simpsons” tempers its snark with redemptive content.
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