Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

AUGUST 25, 2023

Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM). On the blockchain gang. Not to worry, PR people.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Solo PR Pro

JANUARY 11, 2021

Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Optimistically, I look to a bright future for strategic communicators. We are the original content marketers – digital, print and visual. Jennifer Wilbur, Principal, JRW PR & Marketing.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Ishmael's Corner

MAY 17, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week.

SEO 60

SEO Storytelling Content Marketing Report 60

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. Each year brings new technology and new table stakes skills for communications professionals. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Barokas

DECEMBER 19, 2019

The ways we engage with the media, the journalists we develop relationships with, the focus of our messaging, the strategy behind our content and our overall communications goals are all deeply impacted by the changes in the media landscape. What trends are on your radar for the coming year? Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

For PR people, the challenge is to create high-quality content that’s compulsively shareable, but that doesn’t fall back on clickbait or worse. Content will be automated. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. Fortunately for me, my role has always been embedded in the Marketing department, a position I don’t take for granted after hearing from my peers about the odd places their communications team may be structured within their organizations: under the CFO (finance?!),

Communications 40

Communications Tools Analytics Television 40

PR in High Definition

JUNE 20, 2019

ABM is a strategic marketing approach, largely adopted by B2B businesses in IT, services and consultancies, whereby an organisation communicates with a prospect in a highly personalised way. Even short ‘how to’ type content, or a comment on a topical issue could help build the relationship with the prospect and stay front of mind.

Banking 48

Banking Course Storytelling B2B 48

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JUNE 24, 2018

I was one of those kids in high school who learned about PR and communications, then went to college and just started doing it after I graduated. I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. It can include communications consulting, speaking at events, training sessions, etc.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Burrelles Fresh Ideas

JULY 11, 2023

Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers. By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 55

Brand Branding Instagram Community 55

The Hoffman Agency

JUNE 4, 2019

Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have now shifted into editorial communications positions in San Francisco to answer this very question. By Alex Diaz, Hoffman San Jose.

Media 34

Media Content Marketing Company Agency 34

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. Make this year the most successful year by targeting vertical markets. As Forbes states , it’s not enough to cast a wide net across target audiences; instead, narrow your focus to define vertical markets.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). Source: Ways B2B Marketers Can Improve Virtual Events ).

Survey 174

Survey Marketing B2B Study 174

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A consistent message is much easier to communicate, and it’s far more resonant. Generates third-party validation.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Burrelles Fresh Ideas

APRIL 9, 2024

That’s the magic of integrating PR strategies into social media marketing. The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99